Largest-Ever YEF Grant Cycle Will Support 110 Organizations Around the World
SUNNYVALE, Calif. — (BUSINESS WIRE) — The Yahoo Employee Foundation (YEF), an employee-funded, philanthropic organization, today announced its largest-ever grant cycle of nearly $4 million. Every year, donations from Yahoo employees, plus interest from investments, are awarded to eligible organizations through YEF grants. YEF is funding 77% of the grant applications it received in 2016, and the funds will benefit 110 nonprofit organizations around the world. (more…)
Yahoo is unlucky. Even the smartest and youngest CEO and a Google veteran Marissa Mayer could not save it. She was hired in 2012 with the sole purpose to bring Yahoo to a powerful position to compete with the search giant Google and social media Facebook. But far away from achieving any success, the company is now on its way to ‘non-existence’. The ‘doomsday’ just arrived. Yesterday telephone company Verizon acquired Yahoo’s operating business for approximately $4.83 billion in cash.(more…)
LAS VEGAS — Today at the annual Consumer Electronics Show (CES) in Las Vegas, Yahoo! Inc. unveiled new products and media sites across smartphones, tablets and the web, as well as a new suite of advertising technology to help advertisers, publishers and partners get more return from their online advertising campaigns.
In a keynote address, Yahoo CEO Marissa Mayer discussed the company’s vision to make the world’s daily habits inspiring and entertaining. Yahoo executives were joined onstage by Yahoo’s new Global Anchor Katie Couric; Yahoo Tech vice president of editorial David Pogue; celebrity talent including SNL‘s Cecily Strong and Keenan Thompson; as well as John Legend, Grammy-Award-winning artist and a member of Yahoo’s 2013 On the Road tour. (more…)
Halloween and October Festivities See Six Retail Subcategories in the Top 10 Political News Sites Continue Growth as Americans Keep Tabs on Government Shutdown
RESTON, VA, November 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for October 2013 based on data from the comScore MMX service. Several retail subcategories were among the top-gaining in October as Halloween and other festivities took place. Americans also frequented Political News sites as major stories such as the U.S. government shutdown and debt ceiling deadline made headlines. (more…)
Staatsmacht oder «digitale» Marktmacht: Mit «Big Data» arbeiten beide an der totalen Kontrolle der Menschen zu ihren Zwecken.
In diesen Tagen sind mir drei aufreizende Texte unter die Augen gekommen. Sie haben einen Zusammenhang.
Der erste stammt von Sascha Lobo. Lobo schreibt viel. Unter anderem eine regelmässige Kolumne in «Spiegel online» unter dem Titel «Die Mensch-Maschine». Jüngst mit dem Vermerk: «Volle Kontrolle». Er schreibt dort: «Eigentlich sollen die Bürger die Machthaber kontrollieren. Doch statt dessen zimmert sich der Staat einen Apparat für vollständige Überwachung zurecht. Plötzlich ist jeder verdächtig, soll alles gespeichert werden.» (more…)
Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.
NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)
New Partnership with Viacom Brings Clips from Comedy Central’s The Daily Show with Jon Stewart, The Colbert Report, South Park and More to Yahoo
SUNNYVALE, Calif.–(BUSINESS WIRE)— Today, Yahoo debuted its Fall Comedy Lineup including all episodes of eight original web series, the entire Saturday Night Live clip archive and clips from Viacom’s Comedy Central and MTV shows, including The Daily Show with Jon Stewart, The Colbert Report, and more. More than 1,000 hours of comedy content and 5,000 clips are available today on mobile with a brand new Yahoo Screen app for iPad, iPhone and iPod touch (download here) and online on the refreshed Yahoo Screen desktop experience (https://screen.yahoo.com).
First announced at Yahoo’s 2013 Digital Content NewFront, the new comedy web shows feature top comedic talent including Jack Black in Ghost Ghirls, John Stamos in Losing It With John Stamos, Ed Helms and Zachary Levi in Tiny Commando, Cheryl Hines and Rachael Harris in We Need Help and many others in a variety of comedy genres. Adding to Yahoo’s comedy lineup is the entire 38-season archive of Saturday Night Live clips, along with clips from the current season. The Saturday Night Live clips and several of the new original shows will be available on Yahoo sites around the world. (more…)
Video Ad Views Reach Another All-Time High at 13.2 Billion in April
RESTON, VA, May 22, 2013 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties. (more…)
