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comScore Releases September 2010 U.S. Online Video Rankings

By Guest PostOctober 13, 2010Technologyamericans, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, Microsoft, online video, tremor media video network, us internet users, Yahoo, YouTube

*Microsoft Sites Climbs to Fourth Place in Video Content Ranking with 45 Million Viewers*

RESTON, VA, October 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. (more…)

Yahoo! Makes Searching More Relevant, Productive and Fun

By Guest PostOctober 7, 2010Technologyandroid, Facebook, flickr, iPhone, lady gaga, money never sleeps, rich content, search, shashi seth, Technology, Wall Street, Yahoo, Yahoo! Search

*New Features Help People Explore Their Interests and Do More*

SUNNYVALE, Calif., Oct 07, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices — and do more with the things they find. (more…)

Yahoo! to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science

By Guest PostOctober 5, 20101 commentTechnologyadvertiser and publisher solutions, dapper, dev patel, display advertising, dynamic display ad, eran shir, frank weishaupt, james beriker, jon aizen, smart ads, technology platform, Yahoo, yahoo network

SUNNYVALE, Calif., Oct 05, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ:YHOO) today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper’s capabilities combined with Yahoo!’s already deep consumer insights will further enhance Yahoo!’s ability to deliver customized and relevant advertising. (more…)

Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

By Guest PostSeptember 28, 20101 commentTechnologyad council, barbara shimaitis, create for a cause, digital advertising, digital philosopher, mitch spolan, nick parish, peggy conlon, rob rasmussen, tandem, tribal ddb, Yahoo, ze frank

*Contest to Reward the Most Creative Digital PSA Campaign*

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

Yahoo! Opens State-of-the-Art Data Center in Western New York

By Guest PostSeptember 20, 2010Technologydata center, global service desk, lockport facility, Yahoo, yahoo data center

SUNNYVALE, Calif. & LOCKPORT, N.Y., Sep 20, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ: YHOO) today unveiled one of the world’s most energy-efficient, environmentally friendly and cost-effective data center buildings in Lockport, Niagara County, New York. The state-of-the-art facility uses a combination of innovative data center design and Lockport’s naturally cool climate to dramatically decrease its electricity use throughout the year. (more…)

Yahoo! Connected TV Enhances TV Viewing Experience for Millions of Toshiba Consumers with the Best of the Web

By Guest PostSeptember 15, 20101 commentTechnologyron jacoby, toshiba, toshiba 46"-55" hdtv, toshiba america information systems, vx700 cinema series led, wdk, widget development kit, wx800 cinema series, Yahoo, yahoo connected tv

SUNNYVALE, Calif. & IRVINE, Calif., Sep 15, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and Toshiba America Information Systems, Inc. today announced that Yahoo! Connected TV is now available on several new models of Toshiba 46″-55″ HDTVs, including the WX800 Cinema Series(R) 3D LED. For the first time on Toshiba HDTVs, consumers will be able to access Yahoo! Connected TV to easily interact with high-quality Internet content and services while they watch TV.

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comScore Reports Top 10 U.K. Ad Networks

By Guest PostSeptember 10, 20102 commentsTechnology24/7 real media, adconion, aol advertising, Comscore, digital world, google ad network, mike read, network, top 10 ad networks, tribal fusion, u k internet users, valueclick media, Yahoo

*24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year*

London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported on Sept. 9, the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).

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Yahoo! and Vestel Group Partner to Deliver Yahoo! Connected TV Across Europe

By Guest PostSeptember 7, 20101 commentTechnologyEurope, internet content, lcd tv, oem brands, playjam, rich riley, turan erdogan, tv manufacturer, vestel group, Yahoo

SUNNYVALE, Calif. & MANISA, Turkey (BUSINESS WIRE) — Yahoo! and Vestel Group, the largest TV manufacturer in Europe, announced on Sept 3. that consumers across Europe will soon be able to easily access thousands of content sources, movies, TV shows, social networks, videos, and other kinds of Internet content through Yahoo! Connected TV.

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