Tag Archives: Yahoo

comScore Announces New Initiative For No Cost Tagging of Website Server Data with Media Metrix 360 in Hong Kong and Taiwan

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*comScore’s Unified Digital Measurement Approach Continues to Gain Industry Support*

 *Yahoo! Sites Ranks as Top Internet Property in Hong Kong*

Hong Kong, October 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging their website server data, providing publishers of all sizes the ability to participate in this enhanced, unified approach to digital measurement. comScore also announced growing industry support of the comScore Media Metrix 360 measurement solution, with Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based publishers to participate in this approach. (more…)

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Yahoo! Reports Third Quartar 2010 Results

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*Owned and Operated Display Advertising Grows 17% Year Over Year* *Company Continues Strong Operating Income and Margin Expansion* SUNNYVALE, California, October 19, 2010 – Yahoo! Inc. (NASDAQ: YHOO) today reported results for the quarter ended September 30, 2010. Revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third […]

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Yahoo! and Ram Truck Partner to Launch “Ram Country,” a Branded Country Music Destination

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  • New online hub for country music fans offers exclusive programming and lifestyle-relevant Ram Truck brand Integration
  • Largest online marketing initiative for the Ram Truck Brand

SUNNYVALE, Calif. & AUBURN HILLS, Mich., Oct 14, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Ram Truck today unveiled “Ram Country on Yahoo! Music,” the first dedicated country music site on Yahoo! Music, which will serve as the ultimate online hub for country music and its biggest stars. “Ram Country” is designed to help Ram Truck reach country music fans online and marks the largest single online marketing initiative for the Ram Truck brand.

“Ram Country” (https://ramcountry.music.yahoo.com) represents the first time Yahoo! has developed a genre-specific music channel with a single advertiser. The new site will allow the Ram Truck brand to connect with a country music fanbase through an engaging mix of music, blogs, news coverage, and original video programming produced by Yahoo!. “Ram Country” will live on Yahoo! Music and will be promoted across the Yahoo! network. (more…)

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comScore Releases September 2010 U.S. Search Engine Rankings

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RESTON, VA, October 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.1 percent of searches conducted, an increase of 0.7 share points from August 2010. (more…)

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comScore Releases September 2010 U.S. Online Video Rankings

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*Microsoft Sites Climbs to Fourth Place in Video Content Ranking with 45 Million Viewers*

RESTON, VA, October 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. (more…)

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Yahoo! Makes Searching More Relevant, Productive and Fun

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*New Features Help People Explore Their Interests and Do More*

SUNNYVALE, Calif., Oct 07, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) today introduced new Search enhancements that will help millions of people be entertained, productive, and informed anywhere they are across Yahoo!. Leveraging Yahoo!’s rich content and robust technology platforms, these new Yahoo! Search features will help people get to the entertainment and news content they care about on all connected devices — and do more with the things they find. (more…)

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Yahoo! to Acquire Dapper; Extends Leadership in Display Advertising With Dapper’s Ability to Drive Performance and Efficiency With Creativity and Science

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SUNNYVALE, Calif., Oct 05, 2010 (BUSINESS WIRE) — Yahoo! Inc. (NASDAQ:YHOO) today announced the company has signed a definitive agreement to acquire Dapper (www.dapper.net), a technology platform providing dynamic display ad creation and optimization. Dapper enables advertisers and agencies to quickly and easily build dynamic ad creative, leveraging data to automatically show the right product, offer, or message with each impression. Dapper’s capabilities combined with Yahoo!’s already deep consumer insights will further enhance Yahoo!’s ability to deliver customized and relevant advertising. (more…)

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Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

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*Contest to Reward the Most Creative Digital PSA Campaign*  

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

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