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Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News

By Guest PostNovember 5, 2010Technologybuick, China, craig bierley, dominique dawes, harry hurt, jim brasher, journalist, mark walker, olympic games, olympic gymnast, vancouver, weekend edition, Yahoo, yahoo news

*Sponsored by Buick, Weekend Edition offers content for the weekend audience, including an original video program*

SUNNYVALE, Calif.–(BUSINESS WIRE) — Yahoo! and Buick today unveiled Weekend Edition on Yahoo! News, a new weekend program offering compelling original video and relevant editorial content, programmed for the weekend audience. Weekend Edition (https://weekendedition.news.yahoo.com) will help Buick reach and engage the Yahoo! News audience of more than 90 million monthly visitors by integrating the Buick brand in a premium-content environment.

“With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience,” said Mark Walker, vice president and head of Yahoo! News. “This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition.” (more…)

Yahoo!(R) and Samsung(R) Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

By Guest PostNovember 2, 2010Technologybild mein klub, bild news, ebay, Europe, Facebook, flickr; teletext holidays, interactive tv, internet-connected tvs, internet-enabled tv, kevin lee, playjam, rich riley, Samsung, Sky News, tv widgets, Twitter, videos, Yahoo, yahoo connected tv, YouTube

*Further Extends Yahoo!’s Connected TV Leadership; Offers Consumers a Cinematic Internet(TM) experience and Increased Distribution for Publishers*

SEOUL, South Korea & SUNNYVALE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Yahoo! and Samsung today announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Together with Samsung’s own Internet@TV service, Samsung’s 2010 European Internet-connected TVs will also feature a new full-screen Yahoo! user interface. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009. (more…)

The Netherlands Leads Europe in Online Visit Frequency

By Guest PostOctober 27, 20102 commentsTechnologyaol, Comscore, digital world, dutch internet users, european countries, Facebook, hyves, instant messaging, internet usage, media metrix, Microsoft, nedstat, Social networking, the netherlands, Twitter, wolf allisat, Yahoo

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

Yahoo! and American Express OPEN Expand Partnership With New Business Solutions Microsite

By Guest PostOctober 21, 2010Technologyacceptpa, american express, american express open, business solutions website, designer, diane von furstenberg, digital marketing, insuranceedge, mitch spolan, open brand, scott koehler, searchmanager, sir richard branson, small business, virgin group, Yahoo, yahoo small business

SUNNYVALE, Calif. & NEW YORK, Oct 21, 2010 (BUSINESS WIRE) — Yahoo! and American Express today announced a new phase of their partnership, offering small business owners access to tools and content that will help them grow their businesses. The new features will live within the newly created Business Solutions website (BusinessSolutions.yahoo.com) sponsored by American Express OPEN and located within Yahoo! Small Business. (more…)

comScore Announces New Initiative For No Cost Tagging of Website Server Data with Media Metrix 360 in Hong Kong and Taiwan

By Guest PostOctober 21, 20101 commentTechnologyadvertising, asia-pacific, Comscore, digital economy, digital measurement solution, discuss, Google, hong kong, kevin huang, media metrix 360, Microsoft, networld technology limited, online channel, online measurement, oscar leung, taiwan, uwants, victor cheng, web usage, Yahoo

*comScore’s Unified Digital Measurement Approach Continues to Gain Industry Support*

*Yahoo! Sites Ranks as Top Internet Property in Hong Kong*

Hong Kong, October 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging their website server data, providing publishers of all sizes the ability to participate in this enhanced, unified approach to digital measurement. comScore also announced growing industry support of the comScore Media Metrix 360 measurement solution, with Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based publishers to participate in this approach. (more…)

Yahoo! Reports Third Quartar 2010 Results

By Guest PostOctober 19, 2010Technologyincome, operations, revenue, third quarter, Yahoo, year

*Owned and Operated Display Advertising Grows 17% Year Over Year* *Company Continues Strong Operating Income and Margin Expansion* SUNNYVALE, California, October 19, 2010 – Yahoo! Inc. (NASDAQ: YHOO) today reported results for the quarter ended September 30, 2010. Revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third […]

Yahoo! and Ram Truck Partner to Launch “Ram Country,” a Branded Country Music Destination

By Guest PostOctober 14, 20101 commentTechnologychrysler group llc, fred diaz, genre-specific music channel, jeff bronikowski, ram country, ram truck, ram truck brand, video, Yahoo, yahoo music, yahoo network

New online hub for country music fans offers exclusive programming and lifestyle-relevant Ram Truck brand Integration
Largest online marketing initiative for the Ram Truck Brand

SUNNYVALE, Calif. & AUBURN HILLS, Mich., Oct 14, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) and Ram Truck today unveiled “Ram Country on Yahoo! Music,” the first dedicated country music site on Yahoo! Music, which will serve as the ultimate online hub for country music and its biggest stars. “Ram Country” is designed to help Ram Truck reach country music fans online and marks the largest single online marketing initiative for the Ram Truck brand.

“Ram Country” (https://ramcountry.music.yahoo.com) represents the first time Yahoo! has developed a genre-specific music channel with a single advertiser. The new site will allow the Ram Truck brand to connect with a country music fanbase through an engaging mix of music, blogs, news coverage, and original video programming produced by Yahoo!. “Ram Country” will live on Yahoo! Music and will be promoted across the Yahoo! network. (more…)

comScore Releases September 2010 U.S. Search Engine Rankings

By Guest PostOctober 13, 2010Technologyalgorithmic explicit searches, aol llc, ask network, bing, Comscore, comscore qsearch, Google, google instant search, Microsoft, mywebsearch, organic search, qsearch, query, u.s. search marketplace, Yahoo

RESTON, VA, October 13, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.1 percent of searches conducted, an increase of 0.7 share points from August 2010. (more…)

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