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U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

By Guest PostNovember 8, 2010Technologyad impressions, Comscore, comscore ad metrix, experian, Facebook, internet users, jeff hackett, Microsoft, netflix, online advertising intelligence service, online display advertising market, rich media ads, scottrade, US, verizon, Yahoo

*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

Yahoo! Shopping Challenges Shoppers to Name the Ultimate Gift This Holiday Season

By Guest PostNovember 8, 2010Technologydc, fifts for her, gifts for him, gifts for kids, grand prize, greg hintz, holiday gift, ipads, shopping, ultimate gift challenge, united states, video games, Washington, Yahoo

*Yahoo! Shopping’s Ultimate Gift Challenge sweepstakes lets people pick this year’s ultimate holiday gift for a chance to win a $10,000 grand prize*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Shopping has unveiled its Ultimate Gift Challenge (https://shopping.yahoo.com/seasonal/holiday/ultimate-gift-challenge), a sweepstakes in which Yahoo! users can vote for their favorite gifts and select the top holiday gift for 2010. Over the course of the six-week shopping tournament, every time people vote in the Ultimate Gift Challenge, they will be entered to win the grand prize drawing of $10,000 at the end of the sweepstakes. Plus, the first time that players vote, they will be entered to win one of five $100 gift cards drawn daily. (more…)

Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News

By Guest PostNovember 5, 2010Technologybuick, China, craig bierley, dominique dawes, harry hurt, jim brasher, journalist, mark walker, olympic games, olympic gymnast, vancouver, weekend edition, Yahoo, yahoo news

*Sponsored by Buick, Weekend Edition offers content for the weekend audience, including an original video program*

SUNNYVALE, Calif.–(BUSINESS WIRE) — Yahoo! and Buick today unveiled Weekend Edition on Yahoo! News, a new weekend program offering compelling original video and relevant editorial content, programmed for the weekend audience. Weekend Edition (https://weekendedition.news.yahoo.com) will help Buick reach and engage the Yahoo! News audience of more than 90 million monthly visitors by integrating the Buick brand in a premium-content environment.

“With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience,” said Mark Walker, vice president and head of Yahoo! News. “This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition.” (more…)

Yahoo!(R) and Samsung(R) Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

By Guest PostNovember 2, 2010Technologybild mein klub, bild news, ebay, Europe, Facebook, flickr; teletext holidays, interactive tv, internet-connected tvs, internet-enabled tv, kevin lee, playjam, rich riley, Samsung, Sky News, tv widgets, Twitter, videos, Yahoo, yahoo connected tv, YouTube

*Further Extends Yahoo!’s Connected TV Leadership; Offers Consumers a Cinematic Internet(TM) experience and Increased Distribution for Publishers*

SEOUL, South Korea & SUNNYVALE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Yahoo! and Samsung today announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Together with Samsung’s own Internet@TV service, Samsung’s 2010 European Internet-connected TVs will also feature a new full-screen Yahoo! user interface. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009. (more…)

The Netherlands Leads Europe in Online Visit Frequency

By Guest PostOctober 27, 20102 commentsTechnologyaol, Comscore, digital world, dutch internet users, european countries, Facebook, hyves, instant messaging, internet usage, media metrix, Microsoft, nedstat, Social networking, the netherlands, Twitter, wolf allisat, Yahoo

*Average Internet User in the Netherlands Spent Nearly 32 Hours Online in September 2010*

London, U.K., 27 October, 2010 – comScore, Inc., a leader in measuring the digital world, today released a study of internet usage in the Netherlands based on the comScore Media Metrix audience measurement service. The data revealed that the Netherlands ranked highest among European countries in terms of frequency of internet visitation with 78.2 visits per visitor in September 2010. Dutch internet users also exhibit strong engagement with an average of 31.9 hours per visitor spent online in September 2010. Users spent most of their time on Portals (7.2 hours), followed by Instant Messaging (6.9 hours), Social Networking (3.5 hours) and E-Mail (3.1 hours). (more…)

Yahoo! and American Express OPEN Expand Partnership With New Business Solutions Microsite

By Guest PostOctober 21, 2010Technologyacceptpa, american express, american express open, business solutions website, designer, diane von furstenberg, digital marketing, insuranceedge, mitch spolan, open brand, scott koehler, searchmanager, sir richard branson, small business, virgin group, Yahoo, yahoo small business

SUNNYVALE, Calif. & NEW YORK, Oct 21, 2010 (BUSINESS WIRE) — Yahoo! and American Express today announced a new phase of their partnership, offering small business owners access to tools and content that will help them grow their businesses. The new features will live within the newly created Business Solutions website (BusinessSolutions.yahoo.com) sponsored by American Express OPEN and located within Yahoo! Small Business. (more…)

comScore Announces New Initiative For No Cost Tagging of Website Server Data with Media Metrix 360 in Hong Kong and Taiwan

By Guest PostOctober 21, 20101 commentTechnologyadvertising, asia-pacific, Comscore, digital economy, digital measurement solution, discuss, Google, hong kong, kevin huang, media metrix 360, Microsoft, networld technology limited, online channel, online measurement, oscar leung, taiwan, uwants, victor cheng, web usage, Yahoo

*comScore’s Unified Digital Measurement Approach Continues to Gain Industry Support*

*Yahoo! Sites Ranks as Top Internet Property in Hong Kong*

Hong Kong, October 21, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Hong Kong and Taiwan. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging their website server data, providing publishers of all sizes the ability to participate in this enhanced, unified approach to digital measurement. comScore also announced growing industry support of the comScore Media Metrix 360 measurement solution, with Discuss.com.hk and Uwants.com recently becoming the first Hong Kong-based publishers to participate in this approach. (more…)

Yahoo! Reports Third Quartar 2010 Results

By Guest PostOctober 19, 2010Technologyincome, operations, revenue, third quarter, Yahoo, year

*Owned and Operated Display Advertising Grows 17% Year Over Year* *Company Continues Strong Operating Income and Margin Expansion* SUNNYVALE, California, October 19, 2010 – Yahoo! Inc. (NASDAQ: YHOO) today reported results for the quarter ended September 30, 2010. Revenue was $1,601 million for the third quarter of 2010, a two percent increase from the third […]

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