Tag Archives: Yahoo

Introducing Livestand from Yahoo! – A Personalized Digital Newsstand for Tablets and Mobile Phones

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*Scalable Publishing Platform Will First Come to Life with Yahoo!’s Vast Digital Content Library*  

SUNNYVALE, CA – February 10, 2011 – Yahoo! Inc. today announced Livestand from Yahoo!, a digital newsstand that continually offers new content to consumers, based on their interests. Launching first for tablets, Livestand from Yahoo! will enable publishers and advertisers to seamlessly distribute content across tablets and mobile phones in an experience that is elegant and personalized to the individual. 

Designed to initially power Yahoo!’s vast digital content library – which includes Sports, News, Finance, Flickr, omg!, and the Yahoo! Contributor Network – Livestand from Yahoo! leverages Yahoo!’s strengths in content and personalization and re-imagines them into a new kind of experience for the rapidly growing tablet and mobile phone categories.  (more…)

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Microsoft Appoints Satya Nadella as President of Server and Tools Business

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*Nadella brings deep engineering and online services knowledge to $15 billion business*

REDMOND, Wash. — Feb. 9, 2011 — Microsoft Corp. today promoted Senior Vice President Satya Nadella to president of Microsoft’s Server and Tools Business.

“We’re already making strong traction across our Server and Tools Business by embracing cloud services,” said Microsoft Chief Executive Officer Steve Ballmer. “Satya has deep experience in both our server business and online services, which will help accelerate our momentum while setting the course to deliver the cloud computing scenarios of the future.” (more…)

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Yahoo! to Support Safer Internet Day on February 8, 2011 With a Global Commitment to Creating Safer Online Experiences for Young People

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*Yahoo! launches safety sites across more than 26 countries, providing online safety tips for educators, parents, and teens around the world* 

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. today announced that it is launching Yahoo! Safely worldwide, demonstrating its longtime commitment to fostering safer online experiences. Through Yahoo! Safely (https://safely.yahoo.com), users across 26 countries and 14 languages can now access information and advice on making smart choices online. This global resource aims to inform parents, educators, and young people in their own languages about important topics, such as managing digital reputations, avoiding cyber-bullying, and learning how to minimize risks on mobile devices.  (more…)

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Yahoo! Labs Launches AdLabs to Advance the Science of Digital Advertising

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*New study proves the power of hyperlocal online ad targeting in driving sales* 

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. today announced the launch of Yahoo! AdLabs, a group focused on providing scientific leadership to the industry and accelerating innovation in digital advertising products through Yahoo! Labs (https://labs.yahoo.com/), one of the world’s premier industrial research organizations. 

“Yahoo! Labs has been instrumental in developing Yahoo!’s advertising products, laying a foundation of scientific research and innovative data analysis, supporting everything from the world’s most advanced display advertising marketplace to the world’s most effective ad targeting capabilities,” said Dr. Prabhakar Raghavan, Yahoo!’s chief scientist and head of Yahoo! Labs. “AdLabs will build on this success and break new ground in combining scientific rigor with a deep understanding of the practical needs of marketers.”  (more…)

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comScore Releases December 2010 U.S. Online Video Rankings

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*VEVO Rakes in 50 Million Viewers One Year After Its Launch* 

RESTON, VA, January 21, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month.  (more…)

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Yahoo!® Demonstrates the Future of Television With Leading TV Networks and Advertisers at CES

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*Introduces innovative broadcast interactivity feature, mobile device connectivity, and new TV apps on Yahoo! Connected TV*

LAS VEGAS–(BUSINESS WIRE)– Yahoo! Inc. today announced that it is introducing an innovative consumer experience for TV, called broadcast interactivity, on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands. The new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and will showcase examples of the broadcast interactivity feature at CES (Booth #36201, South Hall 4, LVCC). Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising. (more…)

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comScore Releases November 2010 U.S. Online Video Rankings

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*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

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