Tag Archives: videos

Skypen, Wikis, Videos: Kasseler Kreativitätsforscher weist Weg zu „Digitaler Dividende“ an Schulen

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Internet und Soziale Netzwerke bedrohen die Qualität des Schulunterrichts nicht – das digitale Zeitalter eröffnet den Lehrkräften vielmehr neue Möglichkeiten, mehr Kreativität und Lernfreude in die Klassenzimmer zu bringen. Wie, das zeigt der Kasseler Erziehungswissenschaftler und Kreativitätsforscher Prof. Dr. Olaf-Axel Burow in seinem neuen Buch.

Soziale Netzwerke wie Facebook, Twitter oder Skype sind so präsent wie nie zuvor, vor allem bei Schülern. Diesen Trend sollten ‚Schulen von morgen‘ auch für den Unterricht nutzen, rät Prof. Dr. Olaf-Axel Burow, Erziehungswissenschaftler und Kreativitätsforscher der Uni Kassel. „Schulen von morgen brauchen nicht vor den Möglichkeiten, die das Internet und neue Medien bieten, zurückschrecken“, betont Burow. Er nennt in seinem jetzt erschienen Buch „Digitale Dividende – ein pädagogisches Update für mehr Lernfreude und Kreativität in der Schule“konkrete Beispiele, wie ein Konzept „Pädagogik 3.0“ umgesetzt werden kann. Schülerinnen und Schüler könnten beispielsweise Wikis erstellen, internationale Klassenkonferenzen über Skype führen, Mathevideos auf soziale Netzwerke hochladen oder digitale Schülerzeitungen produzieren. (more…)

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The Internet is Increasing the Speed we all Learn

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As we all know the Internet is full of information, advice, media and commentary. It is often hard to sift through all the information that can be found on a subject to find what is important and factual. However, there are many good sources of information that can be trusted, with people putting their reputation on the line and regularly delivering high quality educational material.

You may have heard of TED.com, which is a collection of videos from excellent speakers across the world, all giving talks at the TED Foundation conferences. These talks are recorded, uploaded and freely available for anyone to stream or download to their PC. Many of the speakers are famous people and some are leaders in their field, however even with some of the most obscure topics there are often points raised that will benefit nearly everyone. The top three videos ordered by the amount of views are:

1 – Ken Robinson says schools kill creativity – 11,213,898 views

2 – Jill Bolte Taylor’s stroke of insight – 8,856,587 views

3 – Pranav Mistry: The thrilling potential of SixthSense technology – 8,451,852 views (more…)

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YouTube Campaign Videos More Positive Than Television Ads

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ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.

YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who view a candidate’s online video, said Rob Salmond, the study’s author and assistant professor of political science. (more…)

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comScore Launches Online Video Measurement Service in Turkey

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*More Turkish Viewers Watch Online Video on Facebook Than YouTube*

London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.

“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)

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YouTube PSAs: Comments More Persuasive Than Videos

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Professor Joseph Walther led an MSU research project that found that comments accompanying YouTube public service announcements were more persuasive to viewers than the videos themselves. Image credit: Michigan State University

EAST LANSING, Mich. — Michigan State University researchers, studying public service announcements placed on YouTube about marijuana use, have found that the comments accompanying the PSAs are more influential among viewers than the videos themselves. 

The researchers showed four anti-marijuana PSAs, and the accompanying comments, to college students and asked for their evaluations of the PSAs and their attitudes about marijuana. 

What was found was that negative, derisive comments about the video led the students to perceive the video as worse than when the comments were positive, even though they watched the videos individually. And when students identified with the anonymous commenters, the comments affected their perceptions of marijuana’s harmful effects. 

“Generally, the comments changed people’s attitudes more than the variations of the videos,” said Joseph Walther, a professor in the Department of Telecommunication, Information Studies and Media, and the Department of Communication, who led the research.  (more…)

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Yahoo!(R) and Samsung(R) Expand Availability of Yahoo! Connected TV to Millions of Consumers Across Europe

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*Further Extends Yahoo!’s Connected TV Leadership; Offers Consumers a Cinematic Internet(TM) experience and Increased Distribution for Publishers*

SEOUL, South Korea & SUNNYVALE, Calif., Nov 02, 2010 (BUSINESS WIRE) — Yahoo! and Samsung today announced an extended partnership to deliver Yahoo! Connected TV in 26 new countries across Europe, bringing Yahoo! Connected TV on Samsung TVs to 39 countries worldwide. Together with Samsung’s own Internet@TV service, Samsung’s 2010 European Internet-connected TVs will also feature a new full-screen Yahoo! user interface. Today’s news builds on the partnership that Yahoo! and Samsung first announced in January 2009. (more…)

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Study Shows Black Youth are Politically Involved, Critical of Rap Music and Skeptical of a Post–Racial Society

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Image credit: University of Chicago

Many of the assumptions people have about black youth — that they are politically detached and negatively influenced by rap music and videos—are false stereotypes, according to a new University of Chicago study by

Prof. Cathy Cohen, based on surveys and conversations with the youth themselves.

Black youth say they are politically involved, critical of many messages in rap and skeptical of the idea that the country has entered a post–racial era. They also are socially conservative on political issues such same–sex marriage, said Cohen, the David and Mary Winton Green Professor of Political Science and lead researcher of the study. (more…)

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