Tag Archives: television

Television: Chronicle of a Death Foretold?

Not only is TV not endangered, but it also has a unifying social impact on the nuclear family across the country. This is the main conclusion of a cross-Canada study—Are the Kids All Right?on the television viewing habits of families with at least one child aged between 9 and 12 years. The study was conducted by a team of researchers led by André H. Caron, professor of communications at the Université de Montréal and Director of the Centre for Youth and Media Studies (CYMS).

“Young Canadians today live in a different world than that experienced by previous generations. In this context, many well-placed observers have predicted the impending death of television,” says Dr. Caron. “We wanted to test the veracity of this statement, so we set out to meet 80 different families (over 200 participants) to determine the current place of the small screen that has shaped so many childhoods since its creation.” (more…)

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YouTube Campaign Videos More Positive Than Television Ads

ANN ARBOR, Mich.—YouTube campaign videos are more positive than ads aired on television, a new University of Michigan study shows.

YouTube videos are more positive because they are narrowly targeted to the highly informed, high motivated, usually supportive people who view a candidate’s online video, said Rob Salmond, the study’s author and assistant professor of political science. (more…)

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Adolescents with Autism Spend Free Time Using Solitary, Screen-Based Media

*MU researcher encourages capitalization on interest in screen-based technology, cautions against overuse*

COLUMBIA, Mo. – Children with autism spectrum disorders (ASD) tend to be fascinated by screen-based technology. A new study by a University of Missouri researcher found that adolescents with autism spend the majority of their free time using non-social media, including television and video-games.

“Even though parents and clinicians have often observed that children with ASD tend to be preoccupied with screen-based media, ours is the first large-scale study to explore this issue,” said Micah Mazurek, assistant professor in the School of Health Professions and the Thompson Center for Autism and Neurodevelopmental Disorders. “We found that 64 percent of adolescents with ASD spent most of their free time watching TV and playing video and computer games. These rates were much higher than among those with other types of disabilities. On the other hand, adolescents with ASD were less likely to spend time using email and social media.” (more…)

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comScore Releases November 2010 U.S. Online Video Rankings

*Viewers at Google Sites Watch Average 4.5 Hours of Video During Month*

RESTON, VA, December 16, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in November. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the course of the month. (more…)

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