Highly logical: Microsoft and Paramount Pictures team up to promote new ‘Star Trek Into Darkness’ film
A new Star Trek app for Windows 8 and Windows Phone kicked off an unprecedented cross-company partnership to promote “Star Trek Into Darkness,” the new film from Paramount Pictures. Star Trek movie-themed content will materialize across Microsoft’s consumer products and services leading up the May 16 release of the highly anticipated new movie.
REDMOND, Wash. – May 15, 2013 – Star Trek and Microsoft — a logical pairing, Spock might say.
Paramount Pictures thought so. (more…)