Tag Archives: xbox live

Microsoft unveils Xbox One: the ultimate all-in-one home entertainment system

Blockbuster titles, Steven Spielberg-produced Halo TV series, and exclusive agreements with the NFL transform games, TV and entertainment for the 21st century living room.

REDMOND, Wash. — May 21, 2013 — A new vision for the future comes to life today as Microsoft Corp. unveils Xbox One , the all-in-one gaming and entertainment system created for today and the next generation. At Microsoft headquarters in Redmond, Wash., the company showcased how Xbox One puts you at the center of all your games, TV, movies, music, sports and Skype.

“Xbox One is designed to deliver a whole new generation of blockbuster games, television and entertainment in a powerful, all-in-one device,” said Don Mattrick, president, Interactive Entertainment Business at Microsoft. “Our unique, modern architecture brings simplicity to the living room and, for the first time ever, the ability to instantly switch across your games and entertainment.” (more…)

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Highly logical: Microsoft and Paramount Pictures team up to promote new ‘Star Trek Into Darkness’ film

A new Star Trek app for Windows 8 and Windows Phone kicked off an unprecedented cross-company partnership to promote “Star Trek Into Darkness,” the new film from Paramount Pictures. Star Trek movie-themed content will materialize across Microsoft’s consumer products and services leading up the May 16 release of the highly anticipated new movie.

REDMOND, Wash. – May 15, 2013 – Star Trek and Microsoft — a logical pairing, Spock might say.

Paramount Pictures thought so. (more…)

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Let Bing Show You the Love This Valentine’s Day

One in 10 people say February means the end for relationships gone bad — time to give Google the boot?

REDMOND, Wash. — Feb. 4, 2013 — Tired of being let down in love on Valentine’s Day? According to a recent survey from Bing and Impulse Research Corp., a surprising one in 10 people have ended a relationship on arguably the most romantic day of the year. This year Bing is challenging people to reconsider their search habit and break up with Google. You wouldn’t keep dating someone who isn’t trustworthy, so why use a search engine known for serving its interests over your own? In fact, a whopping 85 percent of people report that trustworthiness is the most important trait in a mate, beating out good in bed, sense of humor and wealth. (more…)

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The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

New interactive TV ad format captivates consumers beyond the 30-second spot.

REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)

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12 Milestone Microsoft Moments of 2012

As 2012 winds down, here’s a video and slideshow highlighting how Microsoft has built its devices and services foundation for the year ahead.

REDMOND, Wash. — Dec. 13, 2012 — If our online searches reveal anything about us, then Bing’s top searches of 2012 show it’s been a pretty epic year. Take a look at what made the list and you’ll be reminded what a momentous 12 months it has been. We’ve cast our ballots in the presidential election. We’ve rallied together against Hurricane Sandy. And we’ve shared two weeks of inspiration with the world during the London Olympics.

There’s no question that it’s been a momentous year at Microsoft. The company introduced the world to Windows 8 and Windows Phone 8, announced its family of Surface PCs, showcased a new version of Microsoft Office and released “Halo 4,” keeping up a steady rhythm of advancements across its most popular products for individuals and businesses throughout the year. (more…)

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Meet the ‘Plumbers’ Powering ‘Halo 4’ Infinity Multiplayer

Members of 343 Industries talk to the Microsoft News Center about the infrastructure behind the “Halo 4” Infinity Multiplayer suite and the video game industry’s shift to a world of 24/7 live services.

REDMOND, Wash. — Oct. 31, 2012 — Meet Jerry Hook and Tamir Melamed, the hardest-working plumbers in the video game world not named Mario or Luigi.

Hook and Melamed lead the engineering team laying the subterranean IT structures that will power every pixel of the multiplayer experience in “Halo 4.” Everything fans experience online – stats, screenshots, the simple joy of blasting a friend or stranger to smithereens – depends on the infrastructure they’ve built over the past year and half. That infrastructure is supported by Windows Azure, which provides the team with the affordable scalability they need to keep a game like “Halo 4” running smoothly for fans. (more…)

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Meet Xbox Music, Microsoft’s New All-in-One Music Service

Xbox Music is Microsoft’s brand new all-in-one music service that enables users to listen to music how, when, where and on what device they want. It is included in a rolling update to Xbox LIVE that starts Tuesday and will be expanded when Windows 8 launches.

REDMOND, Wash. Oct. 14, 2012 — If music makes the people come together, as Madonna says, the new Xbox Music gives people all the music they love, every way they want it.

Xbox Music, Microsoft’s new all-in-one music service, specially designed to let users listen to music in exactly the way they want, begins rolling out to millions of people around the world Oct. 16 on the Xbox 360, then to the masses with Windows 8 on Oct. 26. (more…)

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Bing Challenges Nation to ‘Bing It On’

Study suggests people prefer Bing’s Web search results nearly 2-to-1 over Google.

REDMOND, Wash. — Sept. 6, 2012 — Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.

Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests.* Given those findings, Bing decided it is time to let people see for themselves that there is a better option in search. (more…)

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