Tag Archives: top advertisers

The Results Are In: Xbox NUads Makes Traditional TV Advertising More Engaging

New interactive TV ad format captivates consumers beyond the 30-second spot.

REDMOND, Wash. — Jan. 7, 2013 — Microsoft Corp. today announced the double-digit engagement results of the first NUads experience, interactive polling, which it rolled out earlier in the fall of 2012 on Xbox LIVE in the United States, Canada and the United Kingdom.

The first wave of NUads was provided by a lineup of top advertisers, including SUBWAY® Restaurants and Toyota, which on average saw the following results with their ads on Xbox LIVE: (more…)

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