From Town Hall Forums to Xbox LIVE, Microsoft Focuses on Involving Young People in the Political Process for 2012 U.S. Presidential Election
Company’s latest efforts are part of an ongoing initiative to close the “opportunity divide” facing the next generation.
REDMOND, Wash. — August 23, 2012 — In the 2008 U.S. presidential campaign, young people emerged as a force to be reckoned with. They canvassed neighborhoods, worked phone banks and, on Election Day itself, streamed to the polls in numbers eclipsed only by the 1972 election. But in 2012 it appears young people may be less engaged in the political process, even though the issues at the forefront — jobs, education, student loan debt — are ones that affect them directly.
Charles Hauser has heard all this firsthand. A student at Johnson C. Smith University in Charlotte, N.C., he admits he doesn’t think his peers are as involved politically as they could be. “I have heard some young people say they don’t feel their votes count,” he says. “I also feel it is harder to be actively involved when there is so much turmoil economically.” (more…)