Germans Using Video on their Smartphone Grows 70 Percent Year on Year Hamburg, Germany, 14 May 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 46.9 million German internet users viewed a video online in March 2012. The number of people viewing […]
Tag Archives: video metrix
*comScore Announces Availability of New YouTube Partner Reporting*
RESTON, VA, August 22, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
YouTube Partner Reporting Now Available in Video Metrix
comScore is now able to provide YouTube Partner Reporting within the Video Metrix offering, for a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This new feature provides a comprehensive and granular view of the unique audiences within different YouTube partner channels, enabling advertisers to more-easily create and optimize campaigns across specific channels to reach desired target audiences. The July data release for YouTube Partner Reporting includes dozens of beta partners, while comScore and Google plan to initiate reporting of more partners with the release of August data. (more…)
*More Turkish Viewers Watch Online Video on Facebook Than YouTube*
London, UK, April 7, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the launch of Video Metrix in Turkey. This online video measurement service, which was the first to market in the U.S. more than four years ago, has been developed to enable comScore’s clients to succeed in the online video marketplace. The debut Video Metrix report in Turkey showed that nearly 3 billion online videos were viewed by 20.2 million unique viewers in February 2011.
“At Nokta, we are firm believers in the value of transparency – not just to our business, but to the marketplace as a whole […],” says Tümay Asena, CEO at Nokta Medya. ”After a quick and easy tag implementation process, we are now looking forward to being able to showcase the full value of our video offering in ways that suit both the targeting needs of media planners, and the Nokta business model. The introduction of Video Metrix, comScore’s video measurement service, will make a true difference to the Turkish market.” (more…)
*New Metrics Offer Detailed Market Intelligence for UK Industry*
London, UK, 13 January, 2010: comScore, Inc., a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore’s industry leading online video measurement service. The new service offers several enhancements – including reporting of online video ad impressions – designed to better align with the realities of today’s online video landscape. For more information on Video Metrix 2.0, please visit www.videometrix2.com. (more…)