Tag Archives: olympic games

Change in Chinese Culture and Values Could Open Chinese Sports Market for U.S., says MU Researcher

By Economy, , , , , , , , , , , , , , , , , , , , , , ,

Large, untapped market could benefit U.S. economy.

COLUMBIA, Mo. – Currently, China has a population of more than 1.3 billion people, and based on a new study from the University of Missouri, it appears that interest in American sports is growing in the country, which could open a large, untapped economic market for the U.S.

“While we are still in uncertain economic times, it’s important to draw on strengths as the marketplace is expanded around the globe,” said Nicholas Watanabe, assistant professor of the sport management emphasis in the Department of Parks, Recreation and Tourism at MU. “American sports have a large following in many countries, and we could experience a similar effect in China with the right business and marketing plans.” (more…)

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Terrorism and the Olympics By-the-Numbers: Analysis from UMD-based START

By Politics, , , , , , , , , , , , , , , , ,

COLLEGE PARK, Md. – History offers a warning, but no clear pattern on the true risk of terrorism at the Olympic Games, concludes a new report by the National Consortium for the Study of Terrorism and Responses to Terrorism (START) based at the University of Maryland.

The Olympic Games have been terror targets on three separate occasions since 1970, claiming 22 lives and wounding more than 100, the report says. It compiles and analyzes data from START’s comprehensive Global Terrorism Database (GTD).

“The heightened profile of these events might increase the likelihood of a terrorist attack while the heightened security and surveillance might decrease the likelihood of an attack,” explains START researchers and report co-author Erin Miller. (more…)

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Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News

By Technology, , , , , , , , , , , , ,

*Sponsored by Buick, Weekend Edition offers content for the weekend audience, including an original video program*

SUNNYVALE, Calif.–(BUSINESS WIRE) — Yahoo! and Buick today unveiled Weekend Edition on Yahoo! News, a new weekend program offering compelling original video and relevant editorial content, programmed for the weekend audience. Weekend Edition (https://weekendedition.news.yahoo.com) will help Buick reach and engage the Yahoo! News audience of more than 90 million monthly visitors by integrating the Buick brand in a premium-content environment.

“With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience,” said Mark Walker, vice president and head of Yahoo! News. “This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition.” (more…)

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