Tag Archives: munich

Terrorism and the Olympics By-the-Numbers: Analysis from UMD-based START

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COLLEGE PARK, Md. – History offers a warning, but no clear pattern on the true risk of terrorism at the Olympic Games, concludes a new report by the National Consortium for the Study of Terrorism and Responses to Terrorism (START) based at the University of Maryland.

The Olympic Games have been terror targets on three separate occasions since 1970, claiming 22 lives and wounding more than 100, the report says. It compiles and analyzes data from START’s comprehensive Global Terrorism Database (GTD).

“The heightened profile of these events might increase the likelihood of a terrorist attack while the heightened security and surveillance might decrease the likelihood of an attack,” explains START researchers and report co-author Erin Miller. (more…)

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TOMORROW FOCUS and comScore Announce Results of ‘Brand Advertising Online in Germany’ Study at DLD Conference

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*Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel*

Munich, Germany, January 26, 2011 – TOMORROW FOCUS AG and comScore, Inc. presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually declined over the past few years, found that measuring campaign effectiveness using click-through rates (CTRs) alone under-values the ability of the online channel to build brands. (more…)

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Google Android Shows Fastest Growth Among Smartphone Platforms in Germany

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*Jeremy Copp to Speak at M-Days Conference in Frankfurt*

Hamburg, Germany, January 12, 2011 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German smartphone market during the three month average period ending November 2010. The report ranked the leading smartphone operating system (OS) platforms in Germany according to their share of current mobile subscribers ages 13 and older. The November report found that Symbian led among smartphone platforms with 47.7 percent market share, followed by Apple (19.5 percent), Microsoft (13.7 percent), Google (10.6 percent) and RIM (4.8 percent). Google Android gained the largest market share and went up 9.2 percentage points compared to November 2009. (more…)

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