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Yahoo! Launches Weekend Edition, a New Weekend Destination on Yahoo! News

*Sponsored by Buick, Weekend Edition offers content for the weekend audience, including an original video program*

SUNNYVALE, Calif.–(BUSINESS WIRE) — Yahoo! and Buick today unveiled Weekend Edition on Yahoo! News, a new weekend program offering compelling original video and relevant editorial content, programmed for the weekend audience. Weekend Edition (https://weekendedition.news.yahoo.com) will help Buick reach and engage the Yahoo! News audience of more than 90 million monthly visitors by integrating the Buick brand in a premium-content environment.

“With Weekend Edition, we’ve established a destination that features lighter lifestyle-oriented news programming, which we already know is more popular with our weekend audience,” said Mark Walker, vice president and head of Yahoo! News. “This program also aligns perfectly with Buick’s target demographics and brand attributes, which makes Buick an ideal partner for Weekend Edition.” (more…)

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