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comScore Releases the “2012 U.S. Digital Future in Focus” Report

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*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

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U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011

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*Facebook.com Now Accounts for Nearly 1 in 3 Online Display Ads in U.S.*

RESTON, VA, May 4, 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion impressions, nearly double the number it delivered in Q1 2010, and accounting for nearly one third of all display ad impressions delivered. (more…)

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U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

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*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

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comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2010

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*Online Poker Tournaments Drive Traffic to Gambling Sites*

*Education Sites Spike as School Year Kicks Off*

RESTON, VA, October 21, 2010 – comScore, Inc. a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2010 based on data from the comScore Media Metrix service. Online Gambling sites were popular in September as the competition heated up at several online poker tournaments. Classes resumed for schools and universities nationwide prompting teachers and students alike to visit Education sites. (more…)

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