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AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

By Guest PostSeptember 24, 2013Technologyadvertiser friendly, advertisers, aol, apis, digital advertising, kooi, Microsoft, microsoft advertising, premium ad inventory, publisher friendly, rik van der, seth demsey, tom shields, tv budgets online, Yahoo

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)

comScore Releases Full Results of vCE™ Charter Study Involving 12 Leading U.S. Advertisers

By Guest PostMarch 26, 2012Technologyadvertiser, allstate, chrysler, Comscore, cpm, digital advertising, geography, holistic fashion, iframes, key dimension, linda abraham, market, media campaigns, online advertising, vce charter study, vgrps, vtrps

*Study Highlights Importance of ‘Viewable Impressions’ and Need for Holistic View of Ad Delivery for Marketers to Maximize Digital and Cross-Media Campaigns*

RESTON, VA, March 26, 2012 – comScore, Inc., a leader in measuring the digital world, today released full study results from its U.S.-based vCE Charter Study involving online advertising campaigns for 12 premium national advertisers. The study found that, in many cases, a large portion of ad impressions are not delivered according to plan, and that the quality of ad delivery can vary greatly based on a variety of factors, including site, placement, creative and targeting strategy. The study evaluated ad delivery based on a several key dimensions, including whether or not the ads were delivered in-view, to the right audience, in the right geography, in brand safe environments and absent of fraud. The complete results are included in a complimentary white paper, which can be downloaded at the following link: https://www.comscore.com/vce-charter-study. (more…)

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

By Guest PostMarch 21, 2012Technologyalejandro fosk, apple, Argentina, brazil, Chile, Colombia, Comscore, digital advertising, digital traffic, Google, ipad, iPhone, latin america, Mexico, mobile, mobile phone, online video, peru, puerto rico, search, social media, webinar

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

Brazil’s Social Networking Activity Accelerates in the Past Year Fueled by Facebook Growth

By Guest PostMarch 19, 2012Technologyalex banks, brasilia, brazil, brazil digital future, Comscore, digital advertising, digital trends, Economy, Facebook, latin america, mobile, netshoes, online video, orkut, search, social media, Social networking, tablet devices

Online Video Takes Off in Brazil as Total Video Views Jump 74 Percent in 2011

comScore Presents Complimentary Webinar on the 2012 Brazil Digital Future in Focus

São Paulo, Brazil, March 19, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Brazil’s key digital trends of the past year and what they mean for the year ahead. The 2012 Brazil Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Wednesday, March 21. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/2012_Brazil_Future_in_Focus_Webinar (more…)

comScore Releases the “2012 U.S. Digital Future in Focus” Report

By Guest PostFebruary 9, 2012Technology2012 us digital future, advertising ecosystem, american, bing, Comscore, comscore media metrix, digital advertising, digital traffic, ecommerce, Facebook, focus, goodman, Google, jeff hackett, linda abraham, mobile, online activity, online video, search, smartphone, social media, us search market, Yahoo

*Report Offers Insights on Key Trends from 2011 and What They Mean for the Coming Year*

RESTON, VA, February 9, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2012 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead.

“2012 promises to be an exciting year for the digital media industry as the explosion of available content and proliferation of web-enabled devices drive the evolution of the digital consumer, creating new opportunities and challenges for the entire digital ecosystem,” said Linda Abraham, comScore CMO and EVP of Global Product Development. “In order to be successful in this new paradigm, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses.” (more…)

Yahoo!, Ad Council Launch Second Annual “Create for a Cause” Competition

By Guest PostSeptember 28, 20101 commentTechnologyad council, barbara shimaitis, create for a cause, digital advertising, digital philosopher, mitch spolan, nick parish, peggy conlon, rob rasmussen, tandem, tribal ddb, Yahoo, ze frank

*Contest to Reward the Most Creative Digital PSA Campaign*

SUNNYVALE, Calif. & NEW YORK, Sep 28, 2010 (BUSINESS WIRE) — Yahoo! (NASDAQ: YHOO) and the Ad Council today announced the launch of the 2010 “Create for a Cause” contest to recognize the best in digital advertising for public service campaigns. (more…)

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