Brand Advertisers Go Digital in Brazil as Online Display Ad Market Soars to 190 Billion Impressions in Q1 2012
17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter
comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil
São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)