Tag Archives: online

New Technique Could Boost Online Word-of-Mouth Marketing

Researchers from North Carolina State University and the Open University of Catalonia have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services. (more…)

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Jung, online, kompetent: Die neue Generation im Netz

Kleinkinder, die ein Smartphone bedienen, bevor sie laufen oder sprechen können. Grundschüler, die in sozialen Netzwerken aktiv sind. Teenager, die eigene Videokanäle betreiben und bloggen. Das gehört längst zur medialen Realität. Doch die Anforderungen an den Erwerb digitaler Kompetenz von Kindern und Jugendlichen sind hoch.

Die Spielzeugbranche hat es längst erkannt: Sogar die Allerkleinsten sind fasziniert von Tablets und Smartphones. Früh haben sie begriffen, dass man über das Display wischen muss, um das nächste Foto aufzurufen. Kinder erleben täglich, wie ihre Eltern mobile Endgeräte nutzen und wollen es ihnen gleichtun. Dementsprechend haben inzwischen fast alle großen Spielzeuganbieter das Kindersmartphone in ihrem Sortiment. Ausgezeichnet sind die Produkte für die Altersgruppe ab sechs Monaten. Die Firma Fisher-Price bietet eine kindgerechte iPhone-Halterung an, damit auch Kleinstkinder das elterliche Telefon benutzen können, ohne dass das Display in tausend Scherben zerspringt. Blinkende und laute Spielzeuge sind ohnehin extrem beliebt – doch sollen Kinder, die noch nicht einmal ein Jahr alt sind, schon mobile Endgeräte bedienen? Und wie sinnvoll sind Apps speziell für Kleinkinder? (more…)

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Online ‘Legislative Explorer’ uses big data to track decades of lawmaking

University of Washington political scientist John Wilkerson has matched data visualization with the study of lawmaking to create a new online tool for researchers and students called the Legislative Explorer.

Think of it as big data meeting up with How a Bill Becomes a Law. (more…)

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150 Years of Mexican, Mexican American History Now Online

The UA Libraries has just made 150 years of regionally published newspapers documenting the voice of Mexican and Mexican American communities digitally available for the first time.

A new digital collection at the University of Arizona Libraries makes accessible more than 150 years of news coverage documenting the voice of the Mexican and Mexican American community.

Curated, researched and digitized by librarians and archivists, in consultation with UA professors, the collection features 20 significant Mexican and Mexican American publications, many in Spanish. (more…)

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comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road comScoreMap 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

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How Social Media Can Help Grow Your Business

In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.

Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.

1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)

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Survey Shows People Need More Help Controlling Personal Info Online

New videos and tips from Microsoft help consumers better manage privacy.

REDMOND, Wash. — Jan. 23, 2013 — To mark Data Privacy Day 2013, Microsoft Corp. released new data reflecting consumers’ perceptions about how their information is used online and a new series of short videos to help people better manage their online privacy.

According to the results of a Microsoft-commissioned survey* of 1,000 U.S. adults, people feel they have little to no control about how their data may be collected by online companies. They are also increasingly in search of trusted sources of information to help them make better choices about their online privacy. Highlights of the research include the following: (more…)

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Peer Influence: Facebook, Twitter, Alcohol and Drugs

ANN ARBOR — When it comes to alcohol and drug use, peers can be just as influential online as they are in person, researchers at the University of Michigan School of Public Health say.

To gather what they believe to be the most comprehensive survey to date to look at how peers influence one another on Internet social platforms with regard to alcohol and marijuana use, the U-M researchers polled an online sample of 3,447 people ages 18-24 across the United States.

The research, appearing in the November issue of the Journal of Studies on Alcohol and Drugs and online now, found that greater alcohol content online was associated with higher levels of drinking. (more…)

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