Technology continues to advance all the time and affects all segments of human activity, including travel. Travel involves huge investments of time and logistics as people and cargo are moved from one destination to another. Due to these advancements, travel nowadays has become more a sophisticated and enjoyable experience, right from planning to the actual experience of flying. New experiences like helicopter skiing and cliff diving are available to the average traveler. This article explains some of the fun ways in which technology has made travelling seamless and interesting. (more…)
New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns
RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.
“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)
