Tag Archives: mastercard

comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road comScoreMap 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

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Microsoft Names Thom Gruhler as Corporate Vice President of Windows Phone Marketing

*Seasoned telecommunications leader will lead multidisciplinary effort to drive awareness and demand for Windows Phone devices, software and services.*

REDMOND, Wash. — March 19, 2012 — Microsoft Corp. today announced that Thom Gruhler will join the company as corporate vice president of Windows Phone Marketing.

“Thom brings deep experience in the telecommunications industry, exceptional creativity and a proven track record of creating campaigns that connect with consumers,” said Terry Myerson, corporate vice president of the Windows Phone Division at Microsoft. “Windows Phone is a uniquely compelling product, and Thom will help us bring that to life for our customers.” (more…)

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MasterCard and Amazon.com Present the 2010 Holiday Toy List

*Holiday toy shopping just got easier – customers get FREE Two-Day Shipping when they use their MasterCard*

SEATTLE, Nov 01, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today unveiled the annual 2010 Holiday Toy List (www.amazon.com/holidaytoylist), where customers can find this season’s hottest toys, video games, sporting goods, electronics, music, movies and books for kids. New this year, customers can get FREE Two-Day Shipping, or a $10 credit towards a future purchase for Amazon Prime members, when they use a MasterCard to purchase $75 or more in eligible items from the Holiday Toy List. Visit www.amazon.com/htl-promo for details.

“At Amazon we are focused on making holiday shopping simple and cost effective for parents, friends and family members,” said Sarah Wood, director of the Toy & Games Store for Amazon.com. “We know saving money is very important to our customers, and now when they use their MasterCard to purchase select items from the Holiday Toy List they can get faster shipping at no additional cost.” (more…)

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