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Brick by brick

By Guest PostMay 17, 2013General, Sciencebionicles toy, blue hen, blue ocean, brick by brick, bruce weber, carpenter, chaplin tyler, China, copenhagen, danish toy company, darwin award winner, david robertson, Europe, evolution, Germany, godtfred, greek tragedy, guinness world record, harry potter, innovation, innovation matrix, leg godt, lego, lego education centers, lego like toys, lego story, legoland theme park, milan, newark campus, North America, ole kirk christiansen, plastic bricks, plastic toy production, rebuilding lego, red clay students, ryan maguire, san francisco, star wars, the uk, tokyo, toy, toys, university of delaware, university of pennsylvania, US, video games, wharton school, wild west

Professor, author Robertson discusses innovation evolution at Lego

When you hear Lego, if all you think about are shiny, plastic bricks and toys, think again. From a toy concept brought to life by a carpenter to tales of failed innovation truths that mirrored a Greek tragedy, the Lego story is about innovation and evolution, David Robertson told attendees at last week’s Chaplin Tyler Executive Leadership series lecture.

Robertson, professor of practice at the Wharton School at the University of Pennsylvania, presented “Rebuilding Lego” to 80 students, faculty, staff and community members on the University of Delaware’s Newark campus. (more…)

‘Kinect Star Wars:’ A Tour de Force by Fans, for Fans

By Guest PostApril 3, 2012Science Fiction, Technologyabby lee, boonta eve, c 3po, craig derrick, darth vader, david tuft, don mattrick, droids, force, galactic dance off, george lucas, Germany, han solo, jabba the hutt, jedi experience, jorg neumann, kinect, kinect star wars, lego, lucasarts, Microsoft, nahil sharkasi, padawans, princess leia, r2 d2, rancor rampage, seattle, star wars, stormtrooper, xbox 360

*Meet the Force-sensitive fans who helped bring the Star Wars universe to life in “Kinect Star Wars,” the ultimate Jedi experience for Padawans of all ages.*

REDMOND, Wash. – Abby Lee walked into a Seattle toy store recently and purchased two LEGO Darth Vader alarm clocks, a Star Wars pop-up book, and a few LEGO speeder bikes. The bemused checkout clerk asked if she was going to a birthday party.

“No,” Lee replied. “I’m going to work.” (more…)

MasterCard and Amazon.com Present the 2010 Holiday Toy List

By Guest PostNovember 1, 20101 commentTechnology2010, Amazon, barbie, books, electronics, holiday toy list, kids, leapfrog, lego, mastercard, movies, music, nintendo, sarah wood, sporting goods, toys, video games

*Holiday toy shopping just got easier – customers get FREE Two-Day Shipping when they use their MasterCard*

SEATTLE, Nov 01, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today unveiled the annual 2010 Holiday Toy List (www.amazon.com/holidaytoylist), where customers can find this season’s hottest toys, video games, sporting goods, electronics, music, movies and books for kids. New this year, customers can get FREE Two-Day Shipping, or a $10 credit towards a future purchase for Amazon Prime members, when they use a MasterCard to purchase $75 or more in eligible items from the Holiday Toy List. Visit www.amazon.com/htl-promo for details.

“At Amazon we are focused on making holiday shopping simple and cost effective for parents, friends and family members,” said Sarah Wood, director of the Toy & Games Store for Amazon.com. “We know saving money is very important to our customers, and now when they use their MasterCard to purchase select items from the Holiday Toy List they can get faster shipping at no additional cost.” (more…)

Tag Archives: lego

Brick by brick

‘Kinect Star Wars:’ A Tour de Force by Fans, for Fans

MasterCard and Amazon.com Present the 2010 Holiday Toy List