Tag Archives: barbie

Playing with future of British armed forces

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Social scientists are to examine whether action figure dolls help form children’s opinions on war and have a role to play in shaping the future of our armed forces.

It is the first time research has examined the role of toys in the making of young citizens. The £492,508 project is funded by the Economic and Social Research Council.

The researchers, Dr Sean Carter, from Geography at the University of Exeter, Dr Tara Woodyer, of the University of Portsmouth and Professor Klaus Dodds, of Royal Holloway University of London, have expertise in human geography, children’s play, childhood studies, geopolitics and the culture of war. (more…)

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Female ‘Halo’ Player Takes Her World-Class Gaming to Microsoft

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A onetime top 10-ranked “Halo” player, Alex Hebert-Ruiz is now at Microsoft, where she advocates for Xbox LIVE Arcade games when she’s not playing “Halo 4.”

REDMOND, Wash. — Nov. 26, 2012 — Alex Hebert-Ruiz remembers the day she got her start as a gamer.

It was the Christmas she got a Barbie house and her brother got a Nintendo. She was 6, and she was hooked – on her brother’s gift.

“Don’t get me wrong, I loved my Barbie house,” she says, “but beating him at Duck Hunt was one of the great challenges of my young life.” (more…)

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Yahoo!® Demonstrates the Future of Television With Leading TV Networks and Advertisers at CES

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*Introduces innovative broadcast interactivity feature, mobile device connectivity, and new TV apps on Yahoo! Connected TV*

LAS VEGAS–(BUSINESS WIRE)– Yahoo! Inc. today announced that it is introducing an innovative consumer experience for TV, called broadcast interactivity, on its Yahoo! Connected TV platform, which brings Internet-enhanced television to millions of consumers across the world’s most popular TV brands. The new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and will showcase examples of the broadcast interactivity feature at CES (Booth #36201, South Hall 4, LVCC). Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising. (more…)

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MasterCard and Amazon.com Present the 2010 Holiday Toy List

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*Holiday toy shopping just got easier – customers get FREE Two-Day Shipping when they use their MasterCard*

SEATTLE, Nov 01, 2010 (BUSINESS WIRE) — Amazon.com, Inc. today unveiled the annual 2010 Holiday Toy List (www.amazon.com/holidaytoylist), where customers can find this season’s hottest toys, video games, sporting goods, electronics, music, movies and books for kids. New this year, customers can get FREE Two-Day Shipping, or a $10 credit towards a future purchase for Amazon Prime members, when they use a MasterCard to purchase $75 or more in eligible items from the Holiday Toy List. Visit www.amazon.com/htl-promo for details.

“At Amazon we are focused on making holiday shopping simple and cost effective for parents, friends and family members,” said Sarah Wood, director of the Toy & Games Store for Amazon.com. “We know saving money is very important to our customers, and now when they use their MasterCard to purchase select items from the Holiday Toy List they can get faster shipping at no additional cost.” (more…)

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