Tag Archives: us consumers

comScore Releases the “2013 Mobile Future in Focus” Report

By Technology, , , , , , , , , , , , , , , , , , , , , , , , , , ,

Report Features Insights on Key Mobile Trends from 2012 and What They Mean for the Year Ahead

RESTON, VA, February 25, 2013– comScore, Inc., a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

“2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction,” said Mark Donovan, comScore SVP for Mobile. “As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today’s digital landscape – and particularly the rapidly expanding usage of mobile devices – will be critical to success in the year ahead.” (more…)

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comScore Study Highlights Digital Wallet Market Potential and Current Adoption Barriers

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New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns

RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road comScoreMap 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.

“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)

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Change in Chinese Culture and Values Could Open Chinese Sports Market for U.S., says MU Researcher

By Economy, , , , , , , , , , , , , , , , , , , , , , ,

Large, untapped market could benefit U.S. economy.

COLUMBIA, Mo. – Currently, China has a population of more than 1.3 billion people, and based on a new study from the University of Missouri, it appears that interest in American sports is growing in the country, which could open a large, untapped economic market for the U.S.

“While we are still in uncertain economic times, it’s important to draw on strengths as the marketplace is expanded around the globe,” said Nicholas Watanabe, assistant professor of the sport management emphasis in the Department of Parks, Recreation and Tourism at MU. “American sports have a large following in many countries, and we could experience a similar effect in China with the right business and marketing plans.” (more…)

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