Regardless of the nature and size of your business, you need a robust strategy that can uplift your online presence.
When it comes to the most efficient technology that renders an effective indexing on search engines, then Search Engine Optimization (SEO) is incomparable. (more…)
In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.
Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.
1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)
Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.
With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)
