ANN ARBOR — Facebook remains the most popular social media site, by far, with 71 percent of online adults using the platform, according to a new survey by the Pew Research Center that involves researchers from the University of Michigan School of Information. (more…)
YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. YouTube videos are watched by the users for all purposes. Even when a user wants to assemble a PC, he gets ample information through how-to videos that have been put up on YouTube, which helps him a lot. When this is one part of the story, the other part is that this is the reason for many marketers to opt for YouTube videos to promote their products and services.
The latest trend is to portray some great and useful information which will educate the customers and end users, through which a particular product or service has been promoted. For example, a well-known skincare brand will create videos about interesting topics like, ways to keep your skin glowing throughout the day and so many other tips and in-turn present it in the video that “These useful information has been presented by X” where X is the brand. (more…)
Social media has revolutionized the way in which people and businesses interact, and it is taking on a growing role in the health care industry. A new UCLA study looking at the use of social media among plastic surgeons found that roughly half of these specialists use social media tools.
Plastic surgeons have been leaders among medical specialists in the development of interactive websites to promote their practices and educate patients, said the study’s principal investigator and senior author, Dr. Reza Jarrahy, an associate clinical professor of plastic and reconstructive surgery at Ronald Reagan UCLA Medical Center. But until now, there there had been surprisingly little information on whether and how they are using social media. (more…)
Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors
Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity 
in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)
RESTON, VA, September 12, 2012 – comScore, Inc., a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the comScore MMX service.
With the release of August 2012 U.S. MMX data, comScore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via comScore’s Unified Digital Measurement (UDM) methodology.. (more…)
Many of today’s college students use social media as their main form of communication, but getting them to use it in a professional manner can sometimes be a challenge, according to Lisa Severy, director of the University of Colorado Boulder Office of Career Services.
With many employers using social media and conducting Google searches as part of their employee screening process, creating a positive and professional online presence can go a long way in helping students land a job out of school, according to Severy. (more…)
ANN ARBOR, Mich.— When faced with job loss, people who consider themselves poor may limit employment prospects by believing they have a smaller social network than they actually do, says a University of Michigan business professor.
“Social networks help explain people’s outcomes in the labor market by determining how people seek help,” said Ned Smith, assistant professor of strategy at the Michigan Ross School of Business. “Network contacts offer two primary resources for job search—information, which provides job seekers with knowledge about where to find employment, and influence, whereby network contacts affect people’s success in actually securing employment by swaying the hiring process.” (more…)
*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*
*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*
RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its 
annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)
