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Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

*Twitter and LinkedIn Mobile Audiences Doubled in Past Year*

LONDON, UK, 21 November 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of mobile

social media usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) from the comScore MobiLens service. The study showed that the audience for mobile social networking in the EU5 region grew 44 percent in the last year with 55.1 million mobile users in the EU5 accessing social networking sites or blogs via their mobile devices during September 2011. (more…)

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year

By Guest PostOctober 20, 2011Technologyamericans, blogs, Comscore, comscore mobilens, Facebook, linkedIn, mark donovan, mobile device, mobile social media usage, smartphone, social media, social networking brands, Social networking sites, Twitter, us mobile users

*Facebook, Twitter and LinkedIn Post Mobile Growth of at Least 50 Percent*

*Majority of Mobile Social Networkers Read Posts from Brands While on Their Device*

RESTON, VA, October 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into how mobile users interact with social media, finding that more than half read a post from an organization, brand or event while on their mobile device. (more…)

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Mobile Social Networking Audience Grew 44 Percent Over Past Year in EU5

Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year