Tag Archives: alejandro fosk

Brazilian Online Video Audience Reaches 43 Million Unique Viewers in December 2012

By Guest PostFebruary 6, 2013Technologyadvertisers, alejandro fosk, brazil, brazilian, brazilian internet users, China, Comscore, comscore video metrix, Facebook, Google, latin america, online video activities, online video audience, online video market, publishers, russia, social networking destination, video viewing behavior, Yahoo, YouTube

Analysis of Online Video in Brazil Shows Facebook as the Fastest Growing Top 10 Online Video Destination in Past Year

Sao Paulo, Brazil, February 6, 2013 – comScore , a leader in measuring the digital world, today released an analysis on online video activities in Brazil based on insights from its comScore Video Metrix service. The study found that Google Sites is the largest online video destination in Brazil, while Facebook is the fastest growing among the top ten. The study also showed that Brazil is the seventh largest online video market worldwide with a viewing audience of 43 million people in December.

“Online video is an important part of the internet landscape in Brazil, reaching a large number of people in an engaging context that is attractive to marketers and advertisers,” said Alejandro Fosk, comScore senior vice president for Latin America. “comScore Video Metrix supports this growing market in Latin America by providing accurate and objective insights on online video viewing behavior that publishers, advertisers and agencies can rely on to make smarter digital investments.” (more…)

Argentina Ranks First in Worldwide Desktop Social Networking Engagement at Nearly 10 Hours per Visitor Each Month

By Guest PostDecember 20, 2012Technologyalejandro fosk, analysis, Argentina, ask, brazil, Chile, Comscore, Facebook, hi5, latin america, leading social network, level of engagement, linkedIn, market, Mexico, peru, slideshare, social networking activity, social networking markets, tumblr

Analysis of Social Networking in Latin America Shows LinkedIn Grabbing #2 Position with35 Million Monthly Visitors

Santiago, Chile, December 20, 2012 – comScore, a leader in measuring the digital world, today released an analysis of social networking activity in Latin America, which found that Argentina and Brazil led as the most engaged social networking markets worldwide with visitors spending an average of near 10 hours on social networking sites in November 2012. The study also found that LinkedIn, which has grown strongly in the past year due to both organic growth and the acquisition of Slideshare.net, is now the second most visited social network in Latin America. (more…)

Social Networking Eclipses Portals as the Most Engaging Web Activity in Latin America

By Guest PostMarch 21, 2012Technologyalejandro fosk, apple, Argentina, brazil, Chile, Colombia, Comscore, digital advertising, digital traffic, Google, ipad, iPhone, latin america, Mexico, mobile, mobile phone, online video, peru, puerto rico, search, social media, webinar

Google Sites Reigns as Most-Visited Destination in Region, Facebook Leads in Engagement Accounting for 1 in Every 4 Minutes Spent Online

comScore Presents Complimentary Webinar on the 2012 Latin America Digital Future in Focus

Santiago, Chile, March 21, 2012 – comScore, Inc., a leader in measuring the digital world, today released its annual report on Latin America’s key digital trends of the past year and what they mean for the year ahead. The 2012 Latin America Digital Future in Focus examines how the prevailing trends in social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. The results of the study will be presented via a complimentary, live webinar on Thursday, March 22. For more information and to register, please visit: https://www.comscore.com/Press_Events/Events_Webinars/Webinar/2012/Futuro_Digital_-_Latinoamerica_2012 (more…)

Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year

By Guest PostSeptember 20, 2011Technologyalejandro fosk, Argentina, brazil, Chile, Comscore, Facebook, latin america, orkut, social media, the rise of social networking in latin america, Twitter, Venezuela

*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*

comScore Releases Report, “The Rise of Social Networking in Latin America”

Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.

“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)

Colombian Online Travel Sector Grows 25 Percent in the Past Year

By Guest PostAugust 11, 2011Technologyalejandro fosk, avianca, Colombia, Comscore, copaair, despegar decolar sites, expedia inc, latin america, online travel agent, online travel market in colombia, online travel sector, travel websites

*Despegar-Decolar Sites Ranks as Top Online Travel Destination*

Bogotá, Colombia, August 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online travel market in Colombia. The study found that in the past year visitation to the Travel category increased 25 percent to reach 3.2 million unique visitors in Colombia, as more online users utilized the web to research and purchase travel. Despegar-Decolar Sites led as the top travel destination in Colombia reaching 453,000 unique visitors in June, followed by Expedia Inc. and Avianca.com.

“Nearly 1 in 4 online users in Colombia visited a travel site in June,” said Alejandro Fosk, comScore senior vice president for Latin America. “Travel sites have witnessed rapid visitor growth in the past year as more consumers embrace the online channel for their travel needs while brands continue to improve the user experience by upgrading site features. Given that more mature online markets around the globe see upwards of half of their online population frequenting travel sites, there is much potential for continued growth in Colombia’s online travel sector.” (more…)

Mexico Leads Latin America in Online Video Penetration and Engagement

By Guest PostMay 4, 2011Technologyalejandro fosk, Argentina, argentines, behaviors in latin america, brazil, brazilians, Chile, chileans, Comscore, digital consumer behaviors, mexicans, Mexico, online video viewing

*comScore Releases Latest Report on Online Video Viewing in Latin America*

Santiago, Chile May 3, 2011– comScore, Inc., a leader in measuring the digital world, today released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month. (more…)

Latin America’s Internet Population Grows 15 Percent in Past Year to 112 Million People

By Guest PostMarch 18, 2011Technologyalejandro fosk, argentineans, brazil, brazilians, Comscore, comscore media metrix, internet audience, latin america, mexicans, Mexico, spanish, Venezuela, webinar

*Venezuela and Colombia Web Populations Experience Highest Growth, Brazil Home to Most Engaged Users*

*comScore Presents Complimentary Webinar “The 2010 Digital Year in Review: Latin America”*

Santiago, Chile, March 18, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study of the growth in the Internet audience in Latin America based on data from its comScore Media Metrix service. The study found that in the past year the Internet population in Latin America has increased 15 percent to 112.7 million visitors as the region’s digital ecosystem continued to grow and develop. The results of the study will be presented along with other key online trends via a complimentary, live webinar 2010 Digital Year in Review Latin America on Tuesday, March 22. For more information and to register, please visit: https://www1.gotomeeting.com/register/255678857 Note: Webinar will be presented in Spanish. (more…)

comScore Introduces Online Video Measurement Service in Brazil, Mexico, Argentina, Chile and Spain

By Guest PostNovember 30, 20102 commentsTechnologyadvertisers, alejandro fosk, Argentina, brazil, Chile, Comscore, comscore video metrix, Facebook, footprint, globo, Google, internet users, latin america, Mexico, publishers, spain, vevo, video properties, YouTube

*YouTube.com Makes Google Sites the Top Ranking Video Property across Latin America and Spain*

Santiago, Chile, November 30, 2010 – comScore, Inc., a leader in measuring the digital world, today announced the launch of comScore Video Metrix in Brazil, Mexico, Chile, Argentina and Spain as comScore continues to expand its video measurement footprint across the globe. comScore’s industry-leading video measurement product is now available for 16 individual markets, with additional countries becoming available in the near future. comScore will be hosting a complimentary webinar How Latin America is Shaping Online Video’s Global Growth on December 1. For more details and to register, please visit: https://www1.gotomeeting.com/register/653852337 (more…)