Tag Archives: travel websites

Colombian Online Travel Sector Grows 25 Percent in the Past Year

*Despegar-Decolar Sites Ranks as Top Online Travel Destination*

Bogotá, Colombia, August 11, 2011 – comScore, Inc., a leader in measuring the digital world, today released the latest results from a study on the online travel market in Colombia. The study found that in the past year visitation to the Travel category increased 25 percent to reach 3.2 million unique visitors in Colombia, as more online users utilized the web to research and purchase travel. Despegar-Decolar Sites led as the top travel destination in Colombia reaching 453,000 unique visitors in June, followed by Expedia Inc. and Avianca.com.

“Nearly 1 in 4 online users in Colombia visited a travel site in June,” said Alejandro Fosk, comScore senior vice president for Latin America. “Travel sites have witnessed rapid visitor growth in the past year as more consumers embrace the online channel for their travel needs while brands continue to improve the user experience by upgrading site features. Given that more mature online markets around the globe see upwards of half of their online population frequenting travel sites, there is much potential for continued growth in Colombia’s online travel sector.” (more…)

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