Tag Archives: online video viewing

More than 200 Billion Online Videos Viewed Globally in October

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YouTube Delivers 2 of Every 5 Videos Viewed Worldwide
comScore Releases Inaugural Report on Global Online Video Viewing Habits

Reston, VA, December 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video. “With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.” (more…)

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Germany Leads Europe in Online Video Viewing

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*Internet Users in Germany, Turkey, Spain and UK Watch Average of At Least 30 Minutes a Day of Online Video*

LONDON, UK, 14 June, 2011 – comScore, Inc., a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).

“Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading the way,” said Mike Read, comScore SVP of Europe. “Germany is not only the largest European market for online video viewing but also the most engaged at nearly 20 hours per viewer per month, while several other countries are not far behind.” (more…)

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Mexico Leads Latin America in Online Video Penetration and Engagement

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*comScore Releases Latest Report on Online Video Viewing in Latin America*

Santiago, Chile May 3, 2011– comScore, Inc., a leader in measuring the digital world, today released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with viewers in Mexico spending the most time watching online video at an average of 10.5 hours per viewer during the month. (more…)

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