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More than 200 Billion Online Videos Viewed Globally in October

YouTube Delivers 2 of Every 5 Videos Viewed Worldwide
comScore Releases Inaugural Report on Global Online Video Viewing Habits

Reston, VA, December 14, 2011 – comScore, Inc., a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video. “With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.” (more…)

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