Latin America’s Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year
*Increase in Time Spent on Facebook Accounts for 90 Percent of Increase in Total Time Spent Online in Latin America*
comScore Releases Report, “The Rise of Social Networking in Latin America”
Santiago, Chile, September 20, 2011 – comScore, Inc., a leader in measuring the digital world, today released the report The 
Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level. The 35-page analysis also reveals how social media has shaped the larger digital environment through its influence on other social web activities and its role in the dissemination of marketing messages.
“Social networking has become an essential part of consumers’ digital lives over the past several years,” said Alejandro Fosk, comScore senior vice president for Latin America. “As it has become more widely adopted throughout the region and across demographic segments, it has redefined the way consumers interact with content and with each other. Social media is also changing the way marketing messages are disseminated and offers a new channel to engage with current and potential customers, which presents a variety of attractive opportunities for brands to effectively integrate social into their digital strategies.” (more…)