UCLA sociologist investigates ‘astroturf’ campaigns in new book
Coming at the height of public opposition to Wal-Mart’s labor practices and expansion into urban markets, the founding in 2005 of Working Families for Wal-Mart appeared to reflect a spontaneous groundswell of public support for the retail giant.
In fact, it was no conventional grassroots campaign. A newspaper reporter later discovered that the group’s lone founder was Wal-Mart and the campaign originated with a consultant hired by the company. (more…)