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European Women Drive Majority of Engagement at Online Retail and Community Websites

By Guest PostJuly 2, 2012Technologycommunity website, Comscore, cosmetics, Europe, european women, fragrances, german, internet usage, odnoklassniki, online retail, otto gruppe, russia, russian internet audience, social networking site, tumblr, turkey

comScore Releases May 2012 Overview of European Internet Usage Showing Tumblr, Otto Gruppe and Groupon among Most Women-Oriented Web Properties

London, UK, 2 July 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent). (more…)

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

By Guest PostJanuary 19, 2012Technologybild, Comscore, daily mail, Europe, european markets, europeans, Facebook, german newspaper, Google, groupon, guardian, hürriyet, internet usage, kingfisher, linkedIn, milliyet, network, newspaper sites, russian internet audience, turkish newspaper, vkontakte

*comScore Releases Overview of European Internet Usage for November 2011*

LONDON, UK, 19 January 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing that 379.4 million Europeans went online in November 2011 for an average of 27.8 hours per person. This release highlights Internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 47.8 percent of Europeans visit Newspaper sites, with a notable percentage of visits to the top 5 Newspaper sites preceded by a visit to Facebook.

Nearly 1 in 2 Europeans Visit Newspaper Sites
In November 2011, 181.5 million unique people in Europe visited Newspaper sites, an increase of 9 percent from the previous year. The Daily Mail continued to attract the largest audience at 20.1 million unique visitors, followed by the Guardian at 15.7 million unique visitors. Turkish newspapers Hürriyet and Milliyet and German newspaper Bild rounded out the top five Newspaper properties, with each attracting approximately 10 million unique visitors. (more…)

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

By Guest PostApril 14, 2011Technologyclick-through behavior, Comscore, ctrs, display ad, ecosystem, heavy clickers, mike shaw, natural born clickers, online advertising campaigns, online display ads, online display advertising campaigns, russia, russian digital media, russian internet audience, russian online population

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

Russia Has Most Engaged Social Networking Audience Worldwide

By Guest PostOctober 20, 2010TechnologyComscore, comscore media metrix, dst, Facebook, internet in russia, internet usage, Israel, mail, mike read, moscow, odnoklassniki, online video landscape, rosbusinessconsulting, ru, russia, russian federation, russian internet audience, russian population, social networkers, social networking site, turkey, vkontakte, web users, yandex

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

Tag Archives: russian internet audience

European Women Drive Majority of Engagement at Online Retail and Community Websites

Nearly 50 Percent of Internet Users in Europe Visit Newspaper Sites

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

Russia Has Most Engaged Social Networking Audience Worldwide