Tag Archives: mike shaw

comScore and Facebook Release European Insights About Earned and Paid Media Reach and Effectiveness

Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure

London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.

“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)

Read More

comScore Releases Study “Natural Born Clickers in Russia” Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

*Online Behaviour of Clickers Does Not Reflect Desired Audience for Most Advertisers*

Moscow, Russia, April 14, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the release of a report entitled “ Natural Born Clickers in Russia – Understanding How Display Advertising Works,” which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the vast majority of display ad click-through behaviour. The report includes findings from several studies of the view-through effectiveness of online display advertising and highlights key implications for stakeholders in the Russian digital media ecosystem. (more…)

Read More

comScore Launches AdEffx™ Campaign Essentials in Europe

*New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs*

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs.

“Recently released figures from the IAB show that a quarter of all UK advertising spend was online in 2010, and with increasing budgets comes a need for real-time reporting and enhanced campaign optimisation capabilities,” said Mike Shaw, comScore director of Marketing Solutions. “We understand our clients’ desire to continuously validate campaign performance and AdEffx™ Campaign Essentials enables them to do that. Digital marketers and agencies can now accurately, quickly and confidently verify that their online campaigns were delivered to the correct audience with the desired reach and frequency.” (more…)

Read More