Egal, ob billig oder teuer: Kleidung geht während der Produktion mit vielen gefährlichen Chemikalien auf Tuchfühlung. Diese Stoffe landen nicht nur in der Kleidung.
Die Abwässer der Textilfabriken vergiften vor allem Flüsse und Trinkwasser. Etwa zwei Drittel der chinesischen Gewässer sind bereits mit umwelt- und gesundheitsschädlichen Chemikalien kontaminiert, vor allem aus der Textilindustrie. Allein in China haben 320 Millionen Menschen keinen Zugang mehr zu sauberem Trinkwasser. (more…)
Reckoning with high rental fees, the onslaught of online shops and multinationals, brick-and-mortar fashion retailers are realising the perks of a pop-up shop.
Wait, pop-up what?
A pop-up is a store that takes up retail space temporarily (i.e. a few days to several months) as opposed to one taking on a year- or decades-long lease. The setup effectively frees the lessee from the constraints of a lengthy contract. (more…)
Facebook Paid Advertising Generated 130 Percent Uplift in Purchase Behaviour on Asos.com in 4-Week Period Following Campaign Exposure
London, UK, 18 July 2012 – comScore, Inc., a leader in measuring the digital world, and Facebook today released the third white paper in The Power of Like series, The Power of Like Europe: How Social Marketing Works for Retail Brands, focusing on European retail brands such as ASOS, H&M, La Redoute, Topshop and Zara. This research illustrates how these popular consumer brands are utilising Facebook to deliver media impressions at scale, achieve brand amplification and resonance, and ultimately drive desired behaviours among key customer segments. The analysis leverages data and insights from the comScore Social Essentials™ and comScore AdEffx™ products. To download a complimentary copy of the report, please visit: www.comscore.com/likeEU.
“The findings from this study offer several valuable insights to brand marketers and advertisers who want to better understand the marketing effectiveness of their paid and earned media campaigns on Facebook,” said Mike Shaw, Director of Marketing Solutions at comScore. “With a framework for measuring the value and impact of paid and earned media campaigns, brands will gain the insights needed to optimize their social marketing efforts. While every campaign is unique and may vary in its ultimate effectiveness, this research demonstrates how Facebook marketing can be effective in reaching consumers and influencing their actual purchase behaviour.” (more…)
