Reckoning with high rental fees, the onslaught of online shops and multinationals, brick-and-mortar fashion retailers are realising the perks of a pop-up shop.
Wait, pop-up what?
A pop-up is a store that takes up retail space temporarily (i.e. a few days to several months) as opposed to one taking on a year- or decades-long lease. The setup effectively frees the lessee from the constraints of a lengthy contract. (more…)