Tag Archives: social networking site

Facebook Use by Organizations During Crises Helps Public Image, MU Study Finds

PR professionals can improve public attitudes by communicating through Facebook during times of crisis

COLUMBIA, Mo. ­— Social networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.

Seoyeon Hong, a doctoral candidate in the MU School of Journalism, along with co-author Bokyung Kim, a professor at Rowan University and former doctoral student at MU, created two fictional universities and gave participants news stories about organizational crises each university was experiencing. After the participants read the news stories, she measured their attitudes about each university and how severe they thought the crisis was. She then showed the participants Facebook posts from the universities’ main Facebook accounts which gave additional information and messages directly from the universities. Hong then measured the participants’ attitudes a second time and found that following the Facebook posts, attitudes toward the universities were significantly more positive than before participants read the posts. She also found that participants felt the crises were less severe following the Facebook posts.  Hong believes these findings show the positive impact Facebook can make in crisis management efforts. (more…)

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European Women Drive Majority of Engagement at Online Retail and Community Websites

comScore Releases May 2012 Overview of European Internet Usage Showing Tumblr, Otto Gruppe and Groupon among Most Women-Oriented Web Properties

London, UK, 2 July 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent). (more…)

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Meet the Team That Puts ‘Amazing Power’ at People’s Fingertips

*Members of the Windows Server team speak with Microsoft News Center about their groundbreaking work in moving customers to the cloud—and what else they find fascinating.*

REDMOND, Wash. – Start telling most people about the importance of servers and their eyes glaze over. They would much rather talk about some cool new smartphone app or the latest social networking site. Yet without servers, the things we value most about technology—from mobile devices to online shopping—would be impossible.

“It’s servers that enable us to do everything from email to eBay,” says Betsy Speare, a principle program manager lead in the Windows Server Manageability team. “Servers are making the world a smaller place by providing the backbone for communication and the integration of information.” (more…)

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Facebook Founder Mark Zuckerberg Named ‘Person of the Year’ by Time

Mark Zuckerberg, founder of Facebook Inc., was named Time magazine’s “Person of the Year” today for “creating a new system of exchanging information” and “changing how we all live our lives.”

Zuckerberg, 26, began the world’s largest social-networking site in 2004. The service, with more than 500 million users, has helped people connect with each other and changed definitions of privacy, Time Managing Editor Richard Stengel said in a letter on the magazine’s website. (more…)

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Russia Has Most Engaged Social Networking Audience Worldwide

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

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