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Facebook Use by Organizations During Crises Helps Public Image, MU Study Finds

By Guest PostSeptember 9, 2013Technologybokyung kim, crisis management, facebook posts, facebook use, organization, popular website, public relations, seoyeon hong, social networking site, tool, university of missouri

PR professionals can improve public attitudes by communicating through Facebook during times of crisis

COLUMBIA, Mo. — Social networking sites have become incredibly popular in recent years, with Facebook now ranking as the third most popular website in the U.S. With so many people spending so much time on Facebook, public relations professionals are using the site more and more to communicate to the public. Now, researchers at the University of Missouri School of Journalism have found that posting public relations information on Facebook during a time of crisis can improve the overall image of the organization that is experiencing the crisis.

Seoyeon Hong, a doctoral candidate in the MU School of Journalism, along with co-author Bokyung Kim, a professor at Rowan University and former doctoral student at MU, created two fictional universities and gave participants news stories about organizational crises each university was experiencing. After the participants read the news stories, she measured their attitudes about each university and how severe they thought the crisis was. She then showed the participants Facebook posts from the universities’ main Facebook accounts which gave additional information and messages directly from the universities. Hong then measured the participants’ attitudes a second time and found that following the Facebook posts, attitudes toward the universities were significantly more positive than before participants read the posts. She also found that participants felt the crises were less severe following the Facebook posts. Hong believes these findings show the positive impact Facebook can make in crisis management efforts. (more…)

European Women Drive Majority of Engagement at Online Retail and Community Websites

By Guest PostJuly 2, 2012Technologycommunity website, Comscore, cosmetics, Europe, european women, fragrances, german, internet usage, odnoklassniki, online retail, otto gruppe, russia, russian internet audience, social networking site, tumblr, turkey

comScore Releases May 2012 Overview of European Internet Usage Showing Tumblr, Otto Gruppe and Groupon among Most Women-Oriented Web Properties

London, UK, 2 July 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 395.7 million Europeans went online in May 2012 for an average of 27.6 hours each. The data for May, which includes internet usage in 49 European markets aggregated into the European region and individual reporting on 18 markets, also highlights the site categories and web properties with the highest concentration of usage among women in Europe. Tumblr.com had the highest concentration of usage among women, who accounted for 69 percent time spent on the popular social network. The report also showed that women generated the majority of time spent on multiple Retail subcategories, such as Fragrances/Cosmetics (71 percent share), Apparel (67 percent) and Department Stores (65 percent). (more…)

Meet the Team That Puts ‘Amazing Power’ at People’s Fingertips

By Guest PostFebruary 15, 2012Technologyapplecharlottecooking, betsy speare, cloud division, cloud os, ebay, erin chapple, group policy, integration of information, jeffrey snover, Microsoft, microsoft news center, mnc, new england, powershell, sabrina, seattle, smartphone app, social networking site, Technology, the teenage witch, vancouver canucks, windows server, windows server 8

*Members of the Windows Server team speak with Microsoft News Center about their groundbreaking work in moving customers to the cloud—and what else they find fascinating.*

REDMOND, Wash. – Start telling most people about the importance of servers and their eyes glaze over. They would much rather talk about some cool new smartphone app or the latest social networking site. Yet without servers, the things we value most about technology—from mobile devices to online shopping—would be impossible.

“It’s servers that enable us to do everything from email to eBay,” says Betsy Speare, a principle program manager lead in the Windows Server Manageability team. “Servers are making the world a smaller place by providing the backbone for communication and the integration of information.” (more…)

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

By Guest PostFebruary 2, 2012Technologybanking websites, Comscore, customer, digital channel, Facebook, financial institution, internet, lda, linkedIn, liquid deposit account, mobile, mobile platform, online, opt in, sarah lenart, smartphone, social networking site, Twitter

*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*

*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)

Facebook Founder Mark Zuckerberg Named ‘Person of the Year’ by Time

By PravdaDecember 15, 2010Culture, Technologydefinitions of privacy, earth, editor, founder of facebook, harvard university, Mark Zuckerberg, MySpace, News Corp., person of the year, richard stengel, social networking site, sophomore, t-shirt-wearing head-of-state, third largest country, time magazine, Wall Street, zuckerberg

Mark Zuckerberg, founder of Facebook Inc., was named Time magazine’s “Person of the Year” today for “creating a new system of exchanging information” and “changing how we all live our lives.”

Zuckerberg, 26, began the world’s largest social-networking site in 2004. The service, with more than 500 million users, has helped people connect with each other and changed definitions of privacy, Time Managing Editor Richard Stengel said in a letter on the magazine’s website. (more…)

Facebook Study Finds Race Trumped by Ethnic, Social, Geographic Origins in Forging Friendships

By Guest PostNovember 1, 20101 commentTechnologyafrican americans, america, american college students, andreas wimmer, ethnic background, Facebook, human behavior, kevin lewis, picture friends, political engagement, popularity, race, racial background, racial discrimination, self-esteem, social networking site, sociologists

Harvard graduate Kevin Lewis (left) and UCLA sociologist Andreas Wimmer are co-authors of a new Facebook study on how college students form friendships. Image credit: Luis Gomez

Race may not be as important as previously thought in determining who buddies up with whom, suggests a new UCLA–Harvard University study of American college students on the social networking site Facebook.

“Sociologists have long maintained that race is the strongest predictor of whether two Americans will socialize,” said Andreas Wimmer, the study’s lead author and a sociologist at UCLA. “But we’ve found that birds of a feather don’t always flock together. Whom you get to know in your everyday life, where you live, and your country of origin or social class can provide stronger grounds for forging friendships than a shared racial background.”

“We’ve been able to show that just because two people of the same racial background are hanging out together, it’s not necessarily because they share the same racial background,” said co-author Kevin Lewis, a Harvard graduate student in sociology. (more…)

Russia Has Most Engaged Social Networking Audience Worldwide

By Guest PostOctober 20, 2010TechnologyComscore, comscore media metrix, dst, Facebook, internet in russia, internet usage, Israel, mail, mike read, moscow, odnoklassniki, online video landscape, rosbusinessconsulting, ru, russia, russian federation, russian internet audience, russian population, social networkers, social networking site, turkey, vkontakte, web users, yandex

*Yandex Reached Nearly 80 Percent of Russian Internet Audience in August 2010*

London, U.K., 20th October, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of internet usage in Russia based on August 2010 data from the comScore Media Metrix service. The study revealed that Russians are the heaviest social networkers worldwide in terms of time spent per user and that Yandex is the leading property in the Russian Federation. (more…)

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