Tag Archives: agent based modeling

New Technique Could Boost Online Word-of-Mouth Marketing

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Researchers from North Carolina State University and the Open University of Catalonia have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services. (more…)

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Victims want to change, not just punish, offenders

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Revenge is a dish best served with a side of change.

A series of experiments conducted by researchers affiliated with Princeton University has found that punishment is only satisfying to victims if the offenders change their attitude as a result of the punishment. (more…)

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