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comScore Releases “The Digital Politico” Report Highlighting 5 Ways Digital Media is Shaping the 2012 U.S. Presidential Election

By Guest PostApril 30, 2012Politics, Technologyandrew lipsman, Barack Obama, Comscore, democrat, digital media, display ad, Facebook, impression, mitt romney, obama campaign, online, online advertising, political blogs, radio ads, republican, republican candidate, rick santorum, ricksantorum, social media election, talkingpointsmemo, traditional media, tv, Twitter, us presidential election

Digital Advertising and Social Media Play Prominent Roles in Political Campaigns, Delivering Amplified Exposure and Facilitating Online Fundraising

RESTON, VA, April 30, 2012 – comScore, Inc., a leader in measuring the digital world, today released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search. To download a complimentary copy of the report, please visit: https://www.comscore.com/DigitalPolitico.

“Digital media has emerged over the past few election cycles as a formidable platform for political campaigns, providing the ability to efficiently target campaign messages and reach key voting constituencies at a fraction of the cost of traditional media,” said Andrew Lipsman, VP of Industry Analysis at comScore. “Political blogs, online advertising and online fundraising have helped shape the past few elections, but 2012 will almost certainly be remembered as the ‘social media election’ given how central Facebook and Twitter have become to the current digital battleground.” (more…)

Nearly Half of European Online Audience Visit Sports Sites

By Guest PostApril 12, 2012Technologyaudience, Comscore, Europe, europeans, france, Germany, internet usage, ireland, norway, online, russian internet, spain, sports sites, turkey, united states

*comScore Releases Overview of European Internet Usage for February 2012*

LONDON, UK, 12 April 2012 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing that 386.6 million Europeans went online in February 2012 for an average of 28.2 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also showed that 46 percent of Europeans visit Sports sites, with Turkey and Ireland having the highest penetration at approximately 70 percent in February 2012. (more…)

Customer Satisfaction Grows for Financial Institutions and Banking Websites in 2011

By Guest PostFebruary 2, 2012Technologybanking websites, Comscore, customer, digital channel, Facebook, financial institution, internet, lda, linkedIn, liquid deposit account, mobile, mobile platform, online, opt in, sarah lenart, smartphone, social networking site, Twitter

*16 Percent of Mobile Users Access Financial Information or Accounts on Mobile Devices*

*comScore Releases 2011 U.S. State of Online and Mobile Banking Report*

RESTON, VA, February 2, 2012 – comScore, Inc., a leader in measuring the digital world, today released the 2011 edition of its annual State of Online and Mobile Banking report, which provides a comprehensive view of the key online and mobile banking trends in the U.S. in 2011. The report draws its analysis from a survey of more than 2,000 U.S. Internet users, supplemented by data from the comScore Mobile Financial Services Advisor report and the comScore opt-in behavioral panel of over 1 million U.S. Internet users. Among its findings, the report shows an upward trend in customer satisfaction with financial institutions and their banking websites early in 2011 following a decline in previous years. To download a complimentary copy of the report, please visit: https://www.comscore.com/OnlineBanking. (more…)

University and Netmums Join Forces To Tackle Postnatal Depression

By Guest PostJanuary 18, 2012Healthanxiety, cbt, cbt programmes, cognitive behavioural therapy, derbyshire, devon, emma seaman, freelance marketing professional, heather omahen, honiton, julia mcginley, lived experience group, mood disorders centre, netmums, newton abbot, nihr, online, parenting website, penclahrc, postnatal depression, range of modules, relationships, sally piper, sleep problems, treatments for depression, university of exeter

The University of Exeter and parenting website Netmums are developing a new online therapy programme for postnatal depression.

This innovative approach to treatment has been created in response to the stigma that still surrounds postnatal depression, preventing many women from seeking help.

The research is supported by the PenCLAHRC, the National Institute for Health Research (NIHR) Peninsula Collaboration for Leadership and Applied Health Research and Care.

The research team hopes its programme will pave the way for future online treatments for depression. They are conducting this confidential study of the treatment for free and will assess its effectiveness against regular treatment. (more…)

UK Mums Are Keen Online Shoppers

By Guest PostDecember 9, 2011TechnologyComscore, demographic analysis, ea online, Europe, european markets, females, flowers, france, Germany, gifts, Google, household, internet usage in europe, italy, online, top online destination, turkey, uk mothers, united kingdom, vimeo

*comScore Releases Overview of European Internet Usage for October 2011*

LONDON, UK, 9 December 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 376.6 million unique visitors went online in October 2011 for an average of 27.8 hours per person. This study highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. The study also analysed the online behaviour of mothers, defined as females age 25 and older with children in the household, showing their heavy propensity to visit retail sites. (more…)

Newspaper Sites across Europe Demonstrate Growth in the Past Year

By Guest PostAugust 18, 2011Technologyagoda, bild, booking, british daily mail, Comscore, european markets, european web property, Facebook, french newspapers, german newspaper, google sites, hürriyet, internet usage in europe, komsomolskaya pravda, le figaro, le monde, microsoft sites, milliyet, newspaper property in europe, nited kingdom, online, priceline, ria novosti, russia, russian social network, The Guardian, the netherlands, the new york times, tripadvisor sites, turkey, turkish newspapers, unique visitors, vkontakte

*comScore Releases Overview of European Internet Usage for June 2011*

LONDON, UK, 18 August 2011 – comScore, Inc., a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 368.6 million unique visitors went online in June 2011 for an average of 26.1 hours per person. This release highlights Internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable markets, the Netherlands, United Kingdom, and Turkey continued to show the highest average engagement, with users from these markets spending an average of more than 31 hours online in the past month. (more…)

Final Pre-Christmas Push Propels U.S. Online Holiday Season Spending through December 26 to Record $30.8 Billion

By Guest PostDecember 30, 20101 commentCulture, Technologyamerican consumer, apple ipads, christmas, computer hardware, Comscore, comscore chairman, e-readers, gian fulgoni, holiday season retail e-commerce spending, online, pc games

*Blizzard in Northeast Provides Additional Boost to Post-Christmas Spending*

RESTON, VA, December 29, 2010 – comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2010 holiday season. For the holiday season-to-date, $30.81 billion has been spent online, marking a 13-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 26) witnessed $2.45 billion in spending, an increase of 17 percent versus the corresponding week last year. (more…)

Researchers Find Cancer News May Contribute to Confusion About Cancer

By Guest PostNovember 11, 2010Culture, Health, Mediaamericans, behavior, cancer, CNN, dale brashers, disease, google news, health information, kami kosenko, msnbc, north carolina state university, online, people, ryan hurley, uncertain terms, yahoo news

New research from North Carolina State University shows that most online news stories about cancer contain language that likely contributes to public uncertainty about the disease – a significant finding, given that at least one-third of Americans seek health information online.

“Previous studies show that more than 100 million Americans seek health information online, and that their findings affect their health decisions,” says Dr. Kami Kosenko, an assistant professor of communication at NC State and co-author of a paper describing the study. “But, while people facing uncertainty about cancer issues are likely to seek out additional information, we’ve found that there are features of the information they’re seeking that may actually exacerbate the uncertainty.” (more…)

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