Researchers from North Carolina State University and the Open University of Catalonia have developed a technique for creating complex predictive tools that can be used to make effective decisions about word-of-mouth marketing for online products and services. (more…)
The UA Libraries has just made 150 years of regionally published newspapers documenting the voice of Mexican and Mexican American communities digitally available for the first time.
A new digital collection at the University of Arizona Libraries makes accessible more than 150 years of news coverage documenting the voice of the Mexican and Mexican American community.
Curated, researched and digitized by librarians and archivists, in consultation with UA professors, the collection features 20 significant Mexican and Mexican American publications, many in Spanish. (more…)
New Report “Digital Wallet Road Map 2013” Offers Data, Insights and Strategies for Overcoming Barriers on Awareness, Understanding of Benefits, Availability and Security Concerns
RESTON, VA, February 4, 2012 – comScore, Inc., a leader in measuring the digital world, today released the Digital Wallet Road 
Map 2013, a study which measures consumer awareness, perceptions and intent to use current digital wallet offerings. The study found that digital wallets, which store a virtual copy of the contents of a consumer’s physical wallet to facilitate online or offline retail transactions, only had awareness among 51 percent of U.S. consumers for wallets other than PayPal.
“Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits,” said Andrea Jacobs, comScore Payments Practice Leader. “This study delves deeply into the mindset of consumers with respect to their potential use of digital wallets, in addition to helping size the market opportunity. The study also provides guidance on how digital wallet providers, marketers, developers and retailers can contribute to growing adoption of this technology.” (more…)
In today’s world, it’s simply not enough to advertise your business using radio and/or newspaper ads. Your online presence is as vital to the continued success of your business as local advertising. Using social media only strengthens your position both online and off.
Using social media as part of your marketing campaign can produce a great deal of interest in your business. As most social media sites are free to utilize, there is very little risk to yourself or the business. The impact social media can have is worth the time to invest in order to expand.
1. Interaction – Those who frequent social media websites such as Facebook, YouTube, and Pinterest are able to communicate with others they are following. This gives the consumer the feeling that he or she has a voice in your business. By interacting with those individuals, you are opening your business up to a clientele that feels your business cares about their input. (more…)
New videos and tips from Microsoft help consumers better manage privacy.
REDMOND, Wash. — Jan. 23, 2013 — To mark Data Privacy Day 2013, Microsoft Corp. released new data reflecting consumers’ perceptions about how their information is used online and a new series of short videos to help people better manage their online privacy.
According to the results of a Microsoft-commissioned survey* of 1,000 U.S. adults, people feel they have little to no control about how their data may be collected by online companies. They are also increasingly in search of trusted sources of information to help them make better choices about their online privacy. Highlights of the research include the following: (more…)
As the U.S. presidential election approaches, many voters become voracious consumers of online political news. A tool by a University of Washington researcher tracks whether all those articles really provide a balanced view of the debate – and, if not, suggests some sites that offer opinions from the other side of the political spectrum.
Balancer, a free plug-in for Google’s Chrome browser, was developed this summer by Sean Munson, a new UW assistant professor of Human Centered Design and Engineering. The tool analyzes a person’s online reading habits for a month and calculates the political bias in that behavior. It then suggests sites that represent a different point of view and continues to monitor reading behavior and offer feedback. (more…)
17 National Brand Advertisers Delivered More than 1 Billion Impressions in the Quarter
comScore Presents Complimentary Webinar on the State of Online Advertising in Brazil
São Paulo, May 15, 2012 – comScore, Inc., a leader in measuring the digital world, today released the latest insights on the display advertising market in Brazil from its comScore Ad Metrix service, which showed that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012. Dafiti.com.br and Netshoes.com.br ranked as the top display advertisers in March 2012 with each delivering upwards of 2 billion impressions. (more…)
Bing’s new user experience surfaces the best from the Web, friends and experts to help people do more.
REDMOND, Wash. – May 10, 2012 – Microsoft today unveiled a major update to its Bing search engine that fundamentally transforms the way users search the Web. The update, the most significant since Microsoft launched Bing three years ago, is designed to help users act quickly by taking advantage of the Web’s evolving fabric.
With the new version of Bing, rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar. They can also view useful, action-oriented information via the new snapshot feature. And they can find what they’re looking for faster, with more relevant results and a refreshed user interface. All of this is presented in a new, three-column design that focuses on helping users take the leap from finding information to making quick, informed decisions. (more…)
