Tag Archives: apis

IBM Debuts Enterprise Cloud Marketplace with Global Partner Ecosystem

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Launches Single Online Destination for Cloud Innovation

LAS VEGAS – 28 Apr 2014: IBM today launched a new cloud marketplace that brings together IBM’s vast portfolio of cloud capabilities and new third-party services in a way that delivers a simple and easy experience for three key user groups within the enterprise – developers, IT managers and business leaders to learn, try, and buy software and services from IBM and its global partner ecosystem. (more…)

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AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

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Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)

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