Tag Archives: microsoft advertising

AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)

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High Stakes: Businesses Make Big Data Bets

Big data has exploded into the mainstream, and very soon harnessing the power of information won’t just be a matter of profitability, but of survival. Microsoft has the tools to help businesses survive and thrive in the dawning age of big data.

REDMOND, Wash. – Feb. 13, 2013 – For the first time in history, it’s going to start raining information.

Hallelujah or headache? For businesses, it’s all about being ready to ride this perfect storm of big data – and their understanding of what’s at stake. (more…)

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WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership

Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers

NEW YORK and REDMOND, Wash. – May 23, 2012 – Today, 24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*

“This is an exciting day for 24/7 Media, WPP and our clients globally,” said David J. Moore, Chairman and CEO of 24/7 Media. “In partnering with Microsoft, one of our largest and most strategic clients, we are creating a very powerful suite of capabilities that rivals any other offering available today in digital marketing.” (more…)

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comScore Launches AdEffx™ Campaign Essentials in Europe

*New Online Interface Enables Daily Audience Measurement for Digital Campaigns; Includes Traditional Post-Buy Metrics Such as Reach/Frequency and GRPs*

London, UK, April 5, 2011 – comScore, Inc., a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after features for digital media planning and optimisation, including daily measurement of campaign demographics, and the availability of traditional post-buy metrics, such as Reach / Frequency and GRPs.

“Recently released figures from the IAB show that a quarter of all UK advertising spend was online in 2010, and with increasing budgets comes a need for real-time reporting and enhanced campaign optimisation capabilities,” said Mike Shaw, comScore director of Marketing Solutions. “We understand our clients’ desire to continuously validate campaign performance and AdEffx™ Campaign Essentials enables them to do that. Digital marketers and agencies can now accurately, quickly and confidently verify that their online campaigns were delivered to the correct audience with the desired reach and frequency.” (more…)

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Microsoft Ready to Turn Advertising Upside Down

*Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.*

REDMOND, Wash. – March 31, 2011 – While Microsoft Advertising was busy on Wednesday helping T-Mobile stream a live Ellie Goulding concert across three screens, a first for both companies, CEO Steve Ballmer was thinking of the next big opportunity in advertising.

Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology,” said Ballmer, speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit. (more…)

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