AOL, Microsoft, Yahoo agree to streamline access to premium ad inventory for advertisers

By Guest PostSeptember 24, 2013Technologyadvertiser friendly, advertisers, aol, apis, digital advertising, kooi, Microsoft, microsoft advertising, premium ad inventory, publisher friendly, rik van der, seth demsey, tom shields, tv budgets online, Yahoo

Three leaders in digital advertising converge on technical specifications for programmatic sales, simplifying the purchasing process of premium digital ad inventory.

NEW YORK — Sept. 24, 2013 — AOL Inc., Microsoft Corp. and Yahoo on Tuesday announced that they have each committed to converge around a common set of API specifications for the premium programmatic digital advertising sales channel. The goal is to make it easier for advertisers and agencies to procure premium digital advertising by reducing the friction in discovering, ordering and paying for premium inventory. (more…)

High Stakes: Businesses Make Big Data Bets

By Guest PostFebruary 13, 2013Technologyapplication, ashvini sharma, big data bets, big data tools, big data value, bing, business intelligence team, businesses, combined data, comparing dna, data platform, data storage, dave campbell, digital data, dimensions of value, eron kelly, excel, Facebook, flickr, florida, ftp, hadoop, hallelujah, headache, information, kinect, linux machine, making a decision, Microsoft, microsoft advertising, microsoft sql server, photos, powerpivot, refined data, sequencing, sharepoint, sql, structured databases, structured query language, technical fellow, tweets, types of data, unstructured data, windows azure marketplace, xbox 360

Big data has exploded into the mainstream, and very soon harnessing the power of information won’t just be a matter of profitability, but of survival. Microsoft has the tools to help businesses survive and thrive in the dawning age of big data.

REDMOND, Wash. – Feb. 13, 2013 – For the first time in history, it’s going to start raining information.

Hallelujah or headache? For businesses, it’s all about being ready to ride this perfect storm of big data – and their understanding of what’s at stake. (more…)

WPP’s 24/7 Media and Microsoft Announce Digital Advertising Partnership

By Guest PostMay 23, 2012Technology247 media, david j moore, groupm, marketing technology company, microsoft advertising, microsoft media network, nai privacy, publisher, real media group, rik van der kooi, wpp

Agreement will help strengthen the ad technology offerings of both companies, improving digital ROI for brands and publishers

NEW YORK and REDMOND, Wash. – May 23, 2012 – Today, 24/7 Media, WPP’s marketing technology company, and Microsoft Advertising announced an extensive partnership to support their customers in the rapidly changing digital advertising marketplace. As a result of this agreement, that brings together two of the largest players in the advertising industry, clients of both companies will benefit from markedly enhanced scale, optimization and automation. The global online ad market is estimated to exceed $98 billion in 2012.*

“This is an exciting day for 24/7 Media, WPP and our clients globally,” said David J. Moore, Chairman and CEO of 24/7 Media. “In partnering with Microsoft, one of our largest and most strategic clients, we are creating a very powerful suite of capabilities that rivals any other offering available today in digital marketing.” (more…)

Microsoft Ready to Turn Advertising Upside Down

By Guest PostMarch 31, 2011Technologyandrew zimmern, big motivation, brian grazer, ceo, coca cola, curbside cuisine, darren huston, ebay, ellie goulding, joyride, kinect, kinect for xbox 360, kinect game, Microsoft, microsoft advertising, microsoft technology, modern family, pizza hut, ron howard, steve ballmer, t-mobile, the art of imagination, toyota venza, woody allen movie, xbox

*Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.*

REDMOND, Wash. – March 31, 2011 – While Microsoft Advertising was busy on Wednesday helping T-Mobile stream a live Ellie Goulding concert across three screens, a first for both companies, CEO Steve Ballmer was thinking of the next big opportunity in advertising.

Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology,” said Ballmer, speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit. (more…)

Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt

By Guest PostJune 22, 2010Technologychevrolet, chevrolet volt, kinect, Microsoft, microsoft advertising, microsoft pivot technology, msn, msn autos, multiscreen, multiscreen ad campaign, starcom, windows phone 7, xbox 360, xbox live

Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to “kick the tires” virtually using Kinect for Xbox 360.

(more…)

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