Tag Archives: coca cola

On governance and leadership in Africa

Mo Ibrahim, founder of Celtel International, one of Africa’s leading mobile telephone companies, gave the Coca-Cola World Fund at Yale Lecture,  “Governance, Leadership, Civil Society, and the Private Sector: An African Perspective,” on April 23. Ibrahim is also the founder of the Mo Ibrahim Foundation to improve the quality of governance in Africa. *Source: Yale […]

Read More

Student Startup Aims to Prevent Traffic Jams

Winners of the second annual Imagine Cup Grants program, part of Microsoft’s YouthSpark initiative, include student startups aiming to eliminate traffic jams and bring cheap, effective ways to diagnose childhood pneumonia.

MOUNTAIN VIEW, Calif. — Dec. 4, 2012 — Traffic jams typically produce little more than frustration, profanity, and CO2. Four years ago, though, they happened to give Christian Brüggeman an idea.

He was sitting in a London Starbucks with a friend and fellow computer science student. As they chatted, they noticed that one street outside was choked with cars while another was practically empty.

They wondered why drivers weren’t taking advantage of every possible route. If cars could be directed along less-congested roads, wouldn’t that prevent back-ups before they began? (more…)

Read More

Microsoft Ready to Turn Advertising Upside Down

*Microsoft is “just scratching the surface” of what’s coming in digital advertising, said CEO Steve Ballmer. He spoke at Imagine 2011, the company’s advertising and marketing thought leadership conference.*

REDMOND, Wash. – March 31, 2011 – While Microsoft Advertising was busy on Wednesday helping T-Mobile stream a live Ellie Goulding concert across three screens, a first for both companies, CEO Steve Ballmer was thinking of the next big opportunity in advertising.

Microsoft has “a deep drive, commitment, and a lot of great work going on in all of our great brands to let our clients and consumers take advantage of the next generation of technology,” said Ballmer, speaking Wednesday at Microsoft’s Imagine 2011 marketing leadership summit. (more…)

Read More