Tag Archives: multiscreen

Chevrolet and Microsoft Advertising Rev Up the Test-Drive Experience for New Chevrolet Volt

By Guest PostJune 22, 2010Technologychevrolet, chevrolet volt, kinect, Microsoft, microsoft advertising, microsoft pivot technology, msn, msn autos, multiscreen, multiscreen ad campaign, starcom, windows phone 7, xbox 360, xbox live

Chevrolet is the first automaker to launch a multiscreen ad campaign that allows consumers to “kick the tires” virtually using Kinect for Xbox 360.