Microsoft-commissioned study highlights opportunity for hosting providers as companies look to achieve growth with hybrid cloud solutions.
REDMOND, Wash. — May 29, 2013 — Companies and organizations are increasingly turning to the cloud as a strategy for business growth, according to The New Era of Hosted Services, a Microsoft-commissioned study conducted by 451 Research LLC. As they look ahead to the next two years, more than 52 percent of organizations identify the cloud as beneficial for either growing their business or realigning their organization to a new company strategy. Along with this drive for growth comes significant opportunity for Microsoft hosting partners as customers look to grow their business with a hybrid cloud consumption model.
“The next two years will be the era of hybrid cloud, with 68 percent of customers planning to adopt hybrid cloud models — up from 49 percent today,” said Marco Limena, vice president, Hosting Service Providers Business, Microsoft. “In addition, the survey found that as customers begin to move their IT environments into the cloud, software is sticky and brand is even more important.” (more…)