Microsoft partners Infusion, BlueGranite and Neudesic weigh in on how they use big data to shape their business strategy.
REDMOND, Wash. – Feb. 13, 2013 – IT departments are being overrun with big data – gigabytes, terabytes, petabytes of data – that is racing through their servers, often untamed and uncontrolled, with more data crowding onto the IT network every day, every hour.
While businesses can choose to keep all this data penned up, they are missing an opportunity to mine valuable business intelligence from their big data unless they harness it and analyze the information they have corralled, using that insight to gain a competitive edge. While a portion of this big data is well-organized information on products and finances, much of it is unstructured, from social media posts and photos to disparate research findings and customer feedback. (more…)