Microsoft study reveals channel partners selling cloud solutions experience nearly double gross profits and faster growth
New study conducted by research firm highlights hybrid cloud profitability opportunities for partners.
HOUSTON — July 8, 2013 — Partners with more than 50 percent of their revenue related to the cloud have been benefiting from higher gross profit, more new customers, increased revenue per employee and faster overall business growth, according to a new IDC study, sponsored by Microsoft Corp., released today at the company’s annual partner conference.
The study underscored the transformation taking place in the business world as more organizations of all sizes move their technology infrastructures to the cloud. In fact, according to the findings, cloud-oriented partners, defined as those that generate more than 50 percent of their revenue from the cloud, grow at double the rate, accrue new customers more than two times faster and generate 30 percent more revenue per employee compared with noncloud-oriented partners. (more…)