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comScore Releases November 2010 U.S. Search Engine Rankings

By Guest PostDecember 15, 2010Technologyamericans, aol, ask network, bing, bing organic results, Comscore, comscore qsearch, Google, google instant search, Microsoft, monthly, powered by, qsearch, search marketplace, sites, US, Yahoo

RESTON, VA, December 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 66.2 percent of searches conducted.

The November 2010 qSearch figures represent the third month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

comScore Releases October 2010 U.S. Search Engine Rankings

By Guest PostNovember 18, 20101 commentTechnologyamericans, ask network, bing, Comscore, comscore qsearch, Google, google instant search, in-channel search, Microsoft, mywebsearch, u.s. search marketplace, us explicit core search market, Yahoo

RESTON, VA, November 18, 2010 – comScore, Inc., a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.3 percent of searches conducted, an increase of 0.2 share points from September 2010.

The October 2010 qSearch figures represent the second month of results including the impact of Google Instant Search, a Google search feature that delivers results in real-time while users type their query. To learn more about how comScore is measuring search activity as users engage with Google Instant Search, please read our blog post on the subject: https://blog.comscore.com/2010/10/comscore_september_qsearch.html (more…)

Yahoo! Launches Comprehensive Local Offers Program

By Guest PostNovember 16, 2010Technologygilt city, groupon, karsten weide, livingsocial, local offers, matt idema, partners, Yahoo, yahoo local

*Yahoo! partners with leading local-offer providers to bring the best deals to hundreds of millions of consumers*

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo!, Inc. today announced the launch of Local Offers, a program in which Yahoo! is partnering with leading online and offline providers to build one of the largest and most comprehensive repositories of local offers on the Internet. Currently in limited beta in the U.S., Local Offers will make it easy for millions of consumers to find, right on Yahoo!, the best local deals and savings in their area.

“The local landscape is exploding with new sources of content and advertising, and consumers want these experiences personalized just for them. Yahoo! is taking the complexity out of finding the great local deals that are most relevant to their interests and needs,” said Matt Idema, vice president, Yahoo! Local. “With more than 180 million unique visitors¹ to Yahoo!’s sites in the U.S., we are uniquely positioned to deliver our local-offer partners the massive scale and targeting needed to reach engaged audiences, grow their businesses, and drive foot traffic to local merchants.” (more…)

comScore Releases October 2010 U.S. Online Video Rankings

By Guest PostNovember 15, 2010Technologyadap, americans, brightroll video network, Comscore, comscore video metrix, cwtv, Facebook, Google, hulu, online video content, tremor media video network, us internet users, vevo, viacom digital, video online, Yahoo, YouTube

*Hulu Delivers 1 Billion Video Ads as Fall TV Season Increases Viewership*

RESTON, VA, November 15, 2010 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in October for an average of 15.1 hours per viewer. The total U.S. Internet audience engaged in more than 5.4 billion viewing sessions during the course of the month. (more…)

Yahoo! Adds the Voice of the People With the Launch of the Yahoo! Contributor Network

By Guest PostNovember 15, 2010Technologyassociated content, Carol Bartz, images, media platform, platform, video, Yahoo, yahoo ceo, yahoo contributor network

*Yahoo! Invites You to Reach Millions of People by Contributing to Its Popular Content Sites, Including the Yahoo! Homepage*

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! today is inviting people to contribute to many of its most popular sites with the launch of the Yahoo! Contributor Network, a new platform for people to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform and will bring contributions from more than 400,000 writers, photographers, and videographers to the Internet’s largest media destinations, including Yahoo! News, Yahoo! Finance, Yahoo! Sports, and even the Yahoo! homepage, among many others. (more…)

Yahoo! to Appoint Wayne Powers to Head North American Advertising Sales

By Guest PostNovember 10, 2010Technologyadvertising sales, digital network, madison avenue, media group, new york, North America, ohio state university, ross levinsohn, time, wayne powers, Yahoo

SUNNYVALE, Calif.–(BUSINESS WIRE)– Yahoo! Inc. announced today that the company will appoint Wayne Powers as senior vice president, Advertising Sales for North America. Powers, who previously served as President of the Time Inc. Media Group, will report directly to incoming Executive Vice President of the Americas, Ross Levinsohn. Powers will be based in Yahoo!’s New York office.

“Wayne is a proven leader and innovator who will bring a wealth of operating expertise and advertiser relationships to Yahoo!,” said Levinsohn. “His record of brand building with advertisers and his focus on driving revenue through creative executions will serve both Yahoo! and Madison Avenue well.” (more…)

U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions vs. Year Ago

By Guest PostNovember 8, 2010Technologyad impressions, Comscore, comscore ad metrix, experian, Facebook, internet users, jeff hackett, Microsoft, netflix, online advertising intelligence service, online display advertising market, rich media ads, scottrade, US, verizon, Yahoo

*Facebook.com Now Accounts for Nearly 1 in 4 Online Display Ads in U.S.*

RESTON, VA, November 8, 2010 – comScore, Inc., a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix online advertising intelligence service indicated that nearly 1.3 trillion display ads were delivered to U.S. Internet users during the third quarter, marking a 22-percent increase versus year ago. (more…)

Yahoo! Shopping Challenges Shoppers to Name the Ultimate Gift This Holiday Season

By Guest PostNovember 8, 2010Technologydc, fifts for her, gifts for him, gifts for kids, grand prize, greg hintz, holiday gift, ipads, shopping, ultimate gift challenge, united states, video games, Washington, Yahoo

*Yahoo! Shopping’s Ultimate Gift Challenge sweepstakes lets people pick this year’s ultimate holiday gift for a chance to win a $10,000 grand prize*

SUNNYVALE, Calif.–(BUSINESS WIRE)— Yahoo! Shopping has unveiled its Ultimate Gift Challenge (https://shopping.yahoo.com/seasonal/holiday/ultimate-gift-challenge), a sweepstakes in which Yahoo! users can vote for their favorite gifts and select the top holiday gift for 2010. Over the course of the six-week shopping tournament, every time people vote in the Ultimate Gift Challenge, they will be entered to win the grand prize drawing of $10,000 at the end of the sweepstakes. Plus, the first time that players vote, they will be entered to win one of five $100 gift cards drawn daily. (more…)

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