Tag Archives: valueclick media

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

By Technology, , , , , , , , , , , , , , , ,

*Comprehensive Study is First to Compare View-Through Performance of Different Online Display Media Placement Strategies* 

RESTON, VA, September 22, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy.

(more…)

Read More

comScore Reports Top 10 U.K. Ad Networks

By 2 commentsTechnology, , , , , , , , , , , ,

*24/7 Real Media Growth Outpaces all Other Networks, Doubling Reach in Past Year* 

London, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported on Sept. 9, the top 10 ad networks based on their reach among U.K. internet users in July 2010. The ranking showed that Google Ad Network remains on top, with a reach of 38.3 million internet users, or 93 percent of the total U.K. internet audience, followed by AOL Advertising (33.2 million) and Yahoo! Network (33 million).

(more…)

Read More