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Major secrets of YouTube marketing (Video)

By Guest PostJuly 7, 2013Small Business, Technologycontent, Facebook, feeds, Google, lina, linkedIn, metacafe, promotion sites, punchh, social media channels, Twitter, useful technique, video channel, video sharing, vimeo, writer blogger, YouTube, youtube marketing

YouTube is a video channel that has witnessed a phenomenal growth in the past decade. Also, it is expected to have a tenfold number of visitors in the next few years. There a number of video sharing and promotion sites other than YouTube such as Vimeo, Metacafe and so on. But since YouTube is directly linked to Google, it has more prominence when compared to the other video sharing sites. YouTube videos are watched by the users for all purposes. Even when a user wants to assemble a PC, he gets ample information through how-to videos that have been put up on YouTube, which helps him a lot. When this is one part of the story, the other part is that this is the reason for many marketers to opt for YouTube videos to promote their products and services.

The latest trend is to portray some great and useful information which will educate the customers and end users, through which a particular product or service has been promoted. For example, a well-known skincare brand will create videos about interesting topics like, ways to keep your skin glowing throughout the day and so many other tips and in-turn present it in the video that “These useful information has been presented by X” where X is the brand. (more…)

Positive Online Comments Can Help Blunt Cyberbullying

By Guest PostFebruary 16, 2013Culture, Technologyanna mcalister, anti cyberbullying messages, behavior, content, cyberbullying, cyberbullying on facebook, cyberpsychology, electronic devices, embarrassing photograph, facebook page, issue of cyberbullying, michigan state university, positive in nature, positive messages, positive online comments, saleem alhabash, saynoto cyberbullying, Social networking, Technology, want to stop

Want to stop cyberbullying on Facebook? Try using … Facebook.

A recently published study by a team of Michigan State University researchers found that one effective way of fighting cyberbullying is by using the medium where it tends to flourish. The key, said the researchers: Make your anti-cyberbullying messages positive in nature. (more…)

Teenagers Urged to Exercise to Ward off Bone Disease

By Guest PostNovember 23, 2012Healthbone health, bone mass, bone mineral, content, counteract, exercise, exeter, luis gracia marco, osteoporosis, playing football, potential damage, running, sedentary activities, sitting, teenager, university, young people, zaragoza

Playing football or running for at least three hours a week could help teenagers counteract the potential damage to their bone health caused by prolonged spells of sitting.

An international team, including an expert from the University of Exeter, has found evidence that adolescents who spend long periods engaged in certain sedentary activities are more likely to have low bone mineral content in parts of the body where it can be an indicator of the risk of developing osteoporosis.

The team found that studying put girls at particular risk, while for boys leisure internet use posed the greatest threat. Scientists found that participating in at least three hours of certain sports could significantly reduce the threat in girls. The study found evidence of the benefits of high-intensity sports where the participant is on their feet, such as football, basketball, netball or running. (more…)

Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

By Guest PostApril 26, 2012Technologyacer picasso, amazon kindle, android tablet, apple ipad, california, Comscore, content, dell streak, device essentials product, digital device, florida, galaxy tab, illinois, internet traffic pattern, kindle fire, market, motorola xoom, non wifi traffic, serge matta, smartphone, tablets, texas, toshiba at100, udm data, us market, usage, verizon, web page

10″ Tablets Have 39 Percent Higher Content Consumption Rate than 7″ Tablets

comScore Device Essentials™ Introduces Unique Device and Local Market Reporting to Cross-Device Digital Traffic Measurement

RESTON, VA, April 26, 2012 – comScore, Inc., a leader in measuring the digital world, today announced the next generation of its Device Essentials™ service, offering new insight into global digital device usage. Based on comScore’s global Unified Digital Measurement (UDM) data, which utilizes census-level information from tagged web page content, Device Essentials includes reporting of brand and operating system for digital device and Internet traffic patterns (i.e. page views) from computers, smartphones, tablets, music, players, e-readers and gaming devices.

“comScore is excited to introduce our next generation Device Essentials product, which provides new insight into digital device usage and detailed reporting of traffic patterns within local markets,” said Serge Matta, comScore president of mobile & operator solutions. “These new insights are invaluable to all stakeholders in the mobile ecosystem as they seek to provide valuable services and optimize the mobile media experience for their customers.” (more…)

comScore Releases January 2012 U.S. Online Video Rankings

By Guest PostFebruary 20, 2012Technologyadap, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, machinima, maker studios, online video, specific media, us population, vevo, video ads, warner music, Yahoo, YouTube

*Long-Form Video Content on the Rise, Reaching 6 Minutes on Average in January*

RESTON, VA, February 20, 2012 – comScore, Inc., a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo! Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Nearly 40 billion videos views occurred during the month, with Google Sites generating the highest number at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with Google Sites (7.5 hours) and Hulu (3.2 hours) demonstrating the highest average engagement among the top ten properties. (more…)

comScore Releases September 2010 U.S. Online Video Rankings

By Guest PostOctober 13, 2010Technologyamericans, brightroll video network, Comscore, comscore video metrix, content, Facebook, Google, hulu, Microsoft, online video, tremor media video network, us internet users, Yahoo, YouTube

*Microsoft Sites Climbs to Fourth Place in Video Content Ranking with 45 Million Viewers*

RESTON, VA, October 12, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. (more…)

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